Social media networks are one of the strongest marketing channels for businesses to invest in. With the extensive reach of its user base, it’s impossible not to find the target demographic of your choice. Many brands are investing their marketing efforts to create the best social media marketing strategy to expand their online presence.

Building your online presence through social media

The impact of social media makes it almost inseparable to our daily lives. Different people use it for varying reasons, from checking up on their friends and family to looking for updates on their favorite brands. This is why investing in social media as a marketing channel is an excellent way to build your online presence.

In this article, we will share a three-step guide to help you start your social media marketing strategy.

Step#1: Goal-setting stage

It’s vital for any project to start with your goal-setting, whether you’re planning a product launch or drafting a social media strategy. Although you can target multiple goals simultaneously, it’s best to have a primary objective in mind. Listed below are five potential goals you can focus on.

1. Customer engagement
2. Customer support
3. Brand perception
4. Audience growth
5. Sales conversion

The way you choose your marketing collaterals and metrics for success will depend on what goal you choose. These will help gauge your ROI for specific social media campaigns.

Step#2: Creating a buyer’s persona

One of social media’s most significant advantages is that its algorithms can categorize users based on different classifications. Social media networks group up users based on various factors, from age, gender, and region to likes, online behavior, and more. This is why businesses need to know how to reach the group that they’re looking for.

Defining your target audience will help you find the niche that you want to be visible to. You can do this by creating a buyer’s persona that matches the kind of customer you want to reach. List down your ideal customer’s qualities, such as their age range, gender, occupation, likes, and dislikes. Doing this will help you create content that will be inviting and relevant for your business.

Step#3: Finding the right platform

Setting your sights on your chosen target demographic will help you pick the right platform to find them. Besides the generational gap of preferring specific social media, some networks have particular groups and communities. For example, LinkedIn is an excellent place to connect with business partners and job applicants. For this reason, SaaS companies choose to invest in their marketing efforts on this platform.

On the other hand, Instagram is home to many models, artists, and other visual artists. This is why many eCommerce websites choose to market and sell their products through this platform. Additionally, you can connect your Facebook business pages with your Instagram accounts for greater reach. Finding the right platform ensures that your marketing efforts reach the right audiences.

Conclusion

Outlining your social media strategy is just the first step to success. Social media networks are volatile spaces since trends can change immediately. Sometimes, your PPC campaigns may not be as effective as your content marketing, depending on your market and online user behavior. Because of this, you need to be open to adapting and reinventing your strategy as it unfolds. It’s best to hire social media marketing professionals to guide you on the right decisions you should make.

You must make necessary adjustments to the changes in social media platforms to ensure that your strategy remains effective. The Stack Group is an affordable SEO company in Massachusetts specializing in servicing small businesses through SEO, social media management, and branding services. Get in touch with us today, and we’ll make sure to expand your business’s online presence!