By Ryan Stack
•
17 Jan, 2024
In the realm of search engine optimization (SEO), understanding the searcher's intent is pivotal to driving organic traffic and providing content that meets the user's needs. This guide delves into the four different types of search intent - informational, navigational, transactional, and commercial investigation. By understanding and leveraging these intent types, businesses and content creators can optimize their websites to cater to their audience effectively, boosting their visibility and engagement online.