Managing a website isn’t just about providing relevant content to support your brand online. It’s also about meeting your customers' needs by incorporating an effective web design to promote your products and services and attract new clients along the way.

In keeping with this effort, your website will require a makeover once every few years. To accomplish that, you will need to choose what stays and what goes—retaining which features are effective and letting go of distracting and irrelevant elements. You will also need to ensure you aren’t compromising your site's old components that can still serve its purpose, including your SEO.

Keep reading below to find out what to remember when redesigning your website to maintain the effectiveness of your SEO.

Evaluate Your Website

Before reaching out to a local web designer to recreate your website, it’s essential to reassess SEO strategies you’ve used across your web pages over the past. You will have to review them one by one and note the methods that worked for your website and those that didn’t. 

Studying your SEO will help you discover any issues that you’ve overlooked, including any improvements you need to focus on once you acquire a new website design. Evaluating your site also helps eliminate its weak points and enhance the strong points of your content.

Define Your Keywords

Keywords play a vital role in your website as part of your SEO services because they will determine how well your online platform ranks on search engine results. Before you begin revamping your website, you should examine the keywords you used on your content.

By studying your web analysis on which specific keywords brought the highest traffic and conversions to your website, you’ll know those that you need to retain and eliminate. List down all the useful keywords you can still use on your site once the web design is improved.

Plan Your Actions

Acquiring a new design for your website needs to be based on valid reasons for doing it before you hire a web design company. It would help if you considered your website's current online ranking and whether it will be affected once you push through with redesigning your site. 

Making a list of keywords and search queries, as well as determining their location and ranking across your web pages, will also be helpful. Besides that, noting the internal and external links connected to your website can also help maintain your ranking! However, before you begin, remember to back up your website settings and the sitemap to avoid losing any critical data that could help with your SEO later on.

Keep Track of Your Decisions

As soon as you leave it to an SEO marketing agency to take care of your website's changes, it’s essential to continue monitoring your web traffic and overall performance. The data you will acquire with your newly improved website will help you manage your SEO.

Keep track of your website statistics, particularly how well your new pages appear on online results and whether your links are all updated. Monitoring your ranking is also essential, so you can watch out for any changes you’ll need to make as you continue to keep your website as updated as possible.

Conclusion

Redesigning your website is a process that requires careful decisions to ensure you won’t lose any SEO methods you’ve applied to your website that have contributed to your achievements. If you want to guarantee you won’t lose your data, your rankings, or your customers, then keep in mind the points above. Should you be having difficulty, then relying on an SEO company near you is recommended to help manage your website and provide you with an effective web design for your business. 

Are you looking for an affordable SEO company in the US to assist you with handling your website? The Stack GRP is a website design company dedicated to providing digital marketing solutions to help your business succeed online. Get in touch with us today to find out about our SEO programs!