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5 Tips to Boost Local SEO for the Holidays - Our Guide
The holidays are fast approaching, yet many things are going to be different this time around because of the pandemic. Businesses need to adapt to the changing times, and although most consumers are online, owners need to learn how to attract customer attention amid the tough competition from other companies.
For local business owners, now is the time to get your audience’s support, which is why you must invest in
local SEO. Although SEO alone is helpful at times like this, local SEO focuses more on the geographical components of searches. It is undeniable that the pandemic has increased online sales by a significant margin, which also translates to a rise in website traffic.
Here are five valuable tips to help your local SEO efforts:
Use Local E-Commerce
Now is the best time for local businesses to embrace local e-commerce. Local e-commerce will make it easier for people to purchase online. It is also an excellent idea to put your products on product listings in the locality to help your customers find them easily.
Invest In Review and Reputation Management
The holiday season is a period to demonstrate your responsiveness as a brand while you focus on retaining your customers. Reviews can be used for quality control, which is why you need to take them seriously. Manage your Google reviews and other reviews on other sites—respond to everything, even the negative comments. Aside from responding, you should also note what your customers are saying as they can provide you with valuable insights on how you can improve your business.
Work Together With Influencers
An effective technique to boost your local business is to consider teaming up with influencers in the area. Influencers can help your business gain significant support for your online business, which can help you attract more attention from new clients as well. For this reason, you need to research who’s in your local influencer scene and tap them to help you with your promotion.
Offer Convenient Delivery Options
Since most of your customers are purchasing online, it is great to offer them convenient delivery options. You may include curbside pickup after an online purchase, Buy Online Pick Up In Store (BOPIS) option, buy online and get postal delivery, or have direct-home delivery by third-party drivers or in-house staff. The more convenient you make their experience to be with your online business, the better it will be for your revenue!
Focus On Creating Experiences
The global pandemic has made people spend more time at home. Everyone is hungry for new experiences that can fill at least some of the void left by the life that they used to live. No matter what you do, always keep in mind that customers who do business with you will gain knowledge about you, which is why you must make it worthwhile. When they find value in your brand, they will surely return for more!
Use These Tips to Boost SEO for the Holidays
The year 2020 has churned out even more valuable insights into how local businesses can better user experience and boost their brand. With the global pandemic still affecting many businesses, especially during the holidays, you must be proactive in using effective practices to help your business succeed. With the tips shared above, you can still thrive regardless of how much things have changed.
Are you looking for a reliable
SEO agency to help strengthen your local SEO? We're experts in SEO and we can help. Our goal of assisting small businesses to make it in today’s dense market can help you take on bigger markets, even on varying budgets.
Our SEO services include keyword research, competitive keyword research, full site audit and repair, local seo audit, GMB optimization, citation review and repair, content creation, backlink outreach and more! View our SEO services and SEO pricing and contact us to set up a free consultation.
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The Stack Group is a creative digital marketing agency based in Agawam, MA, specializing in responsive web design, search engine optimization (SEO), graphic design & content writing. We push the limits of coffee consumption - for you ;)
