Mistake #1: Donning the sales hat too much

The social media game demands a give and take approach.

Although you’re growing a brand complete with a voice and personality, you are ultimately a business owner looking to increase sales and conversions. Although it’s highly crucial to restructure your campaigns to fit financial goals, keep in mind that your audiences and other social media users thrive on the platforms to build connections. In other words, they follow your brand to get to know you—purchases will come after.

To ensure that you don’t make the mistake of creating a sales pitch brand, make sure to provide your followers with valuable content. These should contain information they can resound with, including blog posts, video campaigns, and even visual graphics. Constantly pushing your consumers to purchase will eventually isolate them, leaving you completely empty-handed. 

Mistake #2: Failing to properly engage with your audience

Social media followers expect a lot—more often than not, they know best.

Social media has mainly been designed for one thing—building relationships and connections. The presence of your followers can say so much about your brand, especially when it comes to attracting new customers. They hold the power to continuously attract new people, so make sure to take the time to understand their needs and preferences, as this will help you determine a solid social media strategy and content plan.

In doing so, you’ll be able to engage with your audiences in the best possible way. Make sure to provide them with giveaways and contests, as well as simple polls and surveys to gather feedback. Twitter can be a helpful tool for customer services, whereas Facebook Live and Instagram stories can help you humanize your brand, allowing you to connect with people better.

Mistake #3: Thinking that all social media platforms are the same

Social media is home to a variety of different people, and each has specific needs and preferences—the same goes for the actual platforms.

Most businesses make the mistake of treating social media as one huge endeavor, leaving them to believe that they need every single platform to build a compelling campaign. Unfortunately, this only leads to dead-end content planning, leaving you without anything compelling to share. As a result, brands end up using the same content across all platforms.

Unfortunately, this tactic never works. Keep in mind that each platform is unique, meaning that you need to learn what works and what doesn’t. Hashtags are never a good idea on Facebook, for instance, while Instagram never fares well with heavy text. Know what works best for each platform!

Work With The Best Social Media Managers

Social media mistakes are common, and they can also be made by the biggest brands today. By knowing what to avoid, however, you’ll be able to redirect your goals and strategize your campaigns. Understand that most of these mistakes often come from habit, so make sure to continue breaking them down—only then will you be able to gain a much-needed competitive boost!

When all else fails, never hesitate to seek the help of a social media management company. The Stack Group offers you exactly just that, especially since we’re dedicated to helping small businesses grow. Allow our talented pool of professionals to help you attain the competitive edge you need. In this ever-changing digital landscape, all you need is a stack of helping hands. Reach out to us today to learn more!