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Affordable & Effective Search Engine Optimization - SEO
Affordable SEO that's simple, transparent, effective and delivers long-lasting results.
More Site Traffic and More Leads
Most SEO companies are overpriced, not transparent, and oftentimes implement techniques that could actually hurt your SEO. That's why we've created a simple, affordable, transparent and effective SEO solution that delivers long-lasting results. Our approach is based on the latest search engine algorithm updates and our team of experts stay up-to-date on all the latest trends. We also believe in complete transparency, so you'll always know what we're doing and how it's impacting your SEO.
Our results-driven approach has helped countless businesses achieve their desired results, and we're confident that we can do the same for you. We break our service down into 5 components:
- Keyword Research
- On-Page Optimization
- Unique & Consistent Content Creation
- Topical Authority and Genuine Backlinks
- Local GMB Posting & Optimization
For over 15 years, we've kept our mission for SEO simple: create the best user experience and information on behalf of our clients. We don't overcomplicate this process - we simply deliver on this simple formula consistently. As a result, we are able to not only achieve higher rankings for targeted keyword phrases, but we help create create more leads and higher conversions.
In addition, we provide our clients with monthly SEO reporting. This report covers keyword rankings, GSC and GA data, site audit and site health and backlinks. For clients that may want to track content daily, we can provide a login dashboard to lets you see all of your data real time.
If you're looking for a turn key, affordable, consistent and long term SEO partner, you found it! If you have any questions or would like to learn more about our services, contact us online, use our live chat or shoot us a text (857) 256-1295!
Our SEO Process
Our Affordable, Transparent, and Effective SEO Strategy
Keyword Research
Discover and target relevant search terms
Like with any marketing campaign, the first place you need to start with is keyword research. This is where you figure out what terms your potential customers are using to search for your product or service. In addition, keyword research allows you to see the difficulty of each search, how competitive it is and the amount of monthly search volume around each search term.
Our team can research suggested keyword terms you want to rank for or we can conduct our own research on your behalf. Our research focuses on where your current traffic is coming from, competitor traffic, industry search and manual keyword research. Based on what SEO program you launch, we will give you a summary of our efforts and then provide you with a suggested list for us to target first.
Our goal is to find you keywords with substantial traffic, well rounded search intent, phrases we feel you can rank for and phrases we feel will drive business growth!
Content
Engaging High-Quality Content
At the heart of our SEO efforts is quality content that engages your audience and drives conversions. Our SEO experts implement a content strategy that encompasses engaging and informative content on a monthly (or weekly) basis.
Well Researched Topics
One of the most challenging aspects of content creation is knowing what to write about, knowing what will rank, and consistently creating content each week. Our team handles all of this for you.
Consistent Publishing
Our team will send you a copy of each article to review before publishing. Once approved, we will upload the blog article to your site and optimize the page title, description, URL, and alt text.
Unique Content
All of our blog articles are written by our team and adhere to our high standard of unique one-of-a-kind content. We make sure your articles are plagiarism free and that your content is written to stand out and drive search traffic.
On - Page Optimization
Full site repair audit and search optimization
The next step in our SEO process is to conduct a full site repair audit. This is where we will find any errors on your site that are holding you back from ranking higher in search results. We scan your website starting on day 1 and work to repair all technical errors within the first 30 days of your campaign. We scan your website monthly so you can see a before and after of our progress and so that we can aim to achieve 100% site health throughout your entire SEO campaign.
In addition to our full site audit work, we implement on-page optimization for all of your website’s pages. This means we will update your titles, descriptions, header tags, and image alt tags to make sure your site is fully optimized for search engines. We also work on optimizing your internal linking structure and URL structure to help search engines crawl your site more easily and rank your pages higher.
To achieve the best rankings possible, it's important to have a site free of errors and to implement your keyword targets in key areas of your website pages. The best part, we handle all of this for you!
Topical Authority and Genuine Backlinks
Genuine natural backlinks
In the world of AI and SEO, producing helpful content that ranks well is essential for establishing topical authority. We leverage advanced AI-driven methodologies to create content that not only appeals to search engines but also resonates with readers, generating genuine backlinks. Backlinks, also known as inbound links, are links from other websites that direct traffic to your site. These are crucial for SEO as they signal to search engines that your content is valuable and trustworthy.
Local GMB Management
Local maps optimization and posting
The final piece of our SEO puzzle is local Google My Business management. If you have a local business, then you know how important it is to be visible in the local map pack results on Google. We will create or claim your listing, optimize it for maximum visibility, and post new updates and photos each month. We will also work on optimizing your website for local search terms to make sure you are appearing in the local search results as well.
Google my business has many benefits for businesses. It is a platform that helps customers find your business information like your hours, website, phone number, reviews, and directions to your business. It also allows you to post updates, sales, promotions, and photos which can help you reach new customers, connect with existing customers and provide updated and fresh content to keep your listing in the eyes of those who are searching for your business, your products and your services.
Track Your Campaign
Real time data to track your SEO campaign and other marketing efforts - all in 1 dashboard.
SEO Software & Support
Transparent data tracking for your entire SEO campaign
We use the latest SEO tools, including SemRush, Site Audit Tools, Majestic an more! Each of these tools are fully integrated into our SEO dashboard so that you can view all aspects of your SEO campaign. Our standard reports and dashboard feature rank tracker, site audit, google analytics, google search console, and backlinks. We schedule monthly summary reports that are emailed to you on the first of each month. In addition, for clients that want 24/7 real time access to reports and details, we provide you with a login to your dashboard.
Complete Tracking and Support
In addition to our support tools, we offer email support and conference calls if you have any questions or need to adjust any aspect of your campaign.
SEO
Pricing
We offer affordable SEO packages that are designed to deliver results. Our team of SEO experts will work with you to develop a custom strategy that fits your needs and budget. We believe in complete transparency, so you'll always know what we're doing and how it's helping your business grow.
SEO Standard
$300/m
Perfect for local businesses
25 Keyword Phrases
5 Hours of SEO Work/m
2 Blogs or 1 Site Page Monthly*
Word Count: 600-750
Keyword Research
Site Audit & Repair
On-Page Optimization
Build Topical Authority
GMB Management
SEO Dashboard + Monthly Reports
SEO Pro
$600/m
Designed to scale up your SEO efforts
50 Keyword Phrases
10 Hours of SEO Work/m
4 Blogs or 2 Site Pages Monthly*
Word Count: 750-900
Keyword Research
Site Audit & Repair
On-Page Optimization
Build Topical Authority
GMB Management
SEO Dashboard + Monthly Reports
SEO Enterprise
$950/m
Designed to target competitive keywords
100 Keyword Phrases
15 Hours of SEO Work/m
6 Blog or 3 Site Pages Monthly*
Word Count: 900-1500
Keyword Research
Site Audit & Repair
On-Page Optimization
Build Topical Authority
GMB Management
SEO Dashboard + Monthly Reports
*SEO work does not include web design unless you have a website built and designed by us. We can supply content and suggestions to your website developer if you have a website built by another company. For those who have sites designed by us, we do include web design in our SEO plans.
Need a Custom SEO Plan?
We understand that not all companies fit into our SEO packages. Our programs were created out of an overwhelming need to offer affordable options to small and medium sized businesses. For companies that have multiple locations, service nationwide or globally or for companies with large ecommerce needs or specific SEO task requests, we offer custom SEO programs. Connect with us and we can design a solution that fits your goals.
SEO Reviews
We love hearing from our clients - check out what they are saying about The Stack Group and our Affordable SEO programs.
★★★★★
“Ryan was fantastic to work with. Extremely professional, timely and does great work. He was always quick to get back to me with any questions. After working with Ryan I saw a bump in my website traffic. His custom dashboard was amazing. I highly recommend.”
★★★★★
I came across The Stack Group when I was searching for a website designer. I work with Ryan, owner, and I have to say he is very patient and proficient. He was able to understand my thoughts and execute the website just as I had it in my mind. The Stack Group also manage my Google AdWords and they meet and exceed my expectations. I rely on them in pretty much every aspect of running my business over a several years now. I highly recommend The Stack Group for your business needs.
★★★★★
Ideal Kitchens Home Improvement has been working with The Stack Group to update our Web site. Ryan brings creativity along with technical expertise to get the job done. Ryan's overall expertise is invaluable to our project, along with his excellent customer service. We are already seeing increased traffic to our site. I highly recommend Ryan and The Stack Group.
Additional Add-On Services
Need on demand services past your SEO program? Check out our on demand content services.
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Blog Articles
Contact UsGet on demand blog articles. Written by our experienced writers. Includes royalty free images, researched topic around targeted keywords and target area, meta titles and meta descriptions included in order. Ready in 3-5 days.
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![web design services]()
Web Page Copy
Get StartedNeed to create new page copy for your existing or new website? Let our writers help create your website copy!
Our expert writers can help create specific content around your company, services, products and more!
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![seo]()
Competitor Research
Get StartedLooking for a detailed analysis of your competitors search traffic, what terms they rank for, keyword gaps and more? Let our team provide you with a detailed search result customized to your needs.
SEO Tips, Techniques and All Things Search
From standard SEO techniques to new google algorithm updates - we cover it all.
Search Engine Optimization - SEO
Q & A
Check out some of the most common SEO questions and answers below. If you have questions, you can ask us online or text us at (857) 256-1295
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Do I have to commit to a long term contract?
No! Our services are month to month so you stop your SEO campaign at any time. We want to earn your business each month and we want you to have flexibility in your campaign.
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How long does it take to rank?
This is a bit of a loaded question as there are many variables. For longer established domains and sites, you can start seeing ranking improvements in 1-3 months. For newer sites, it will take longer - typically 4-6 months to start seeing a significant improvement. You will see real-time data throughout the entire process.
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Can I give you topics to write about?
Yes - simply send us an email of the topics you want us to cover and we'll work it into our workflow!
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Do you handle the research and topics for blogs each week?
Yes! We know it's time-consuming for business owners to try and find topics and content around your audience to create blog articles - so we do it all for you. We try and automate the SEO process as much as possible while involving you in the process as much or as little as you want.
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Can I change my keywords?
Yes! We can alter keywords after your campaign starts.
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Why do you have select packages vs other SEO companies that don't publish pricing?
Our SEO journey came about from our website client base that needed to gain search traffic locally, regionally and nationally. They had limited marketing budgets and resources so we conducted a variety of SEO campaigns to learn what process could produce the greatest results on limited budgets. Our 3 programs cover the majority of businesses and produce substantial site growth.
In addition, we don't spend money on ads so all our resources go to managing campaigns (keeps costs down).
For larger companies in more competitive markets, we recommend designing a custom program to meet your needs.
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Do You Offer Custom Content Solutions? What if I want longer articles for example?
Yes, we offer custom content solutions for unique needs. If you require longer, more detailed articles or have specific content requests that go beyond our standard packages and pricing, we are more than capable of accommodating your needs.
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How do I see my SEO progress?
We provide you with a full SEO Dashboard. You will have access to log into your dashboard and view your entire account. All of our dashboards include keyword tracking, Google Analtyics, Google Search Counsole, site audit, GMB listing data and more! If you want to track other marketing efforts, we can add additional integrations so all of your data is in one dashboard!
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Do you use AI to create content?
Yes, we utilize AI to write content, but our approach is a blend of technology and human expertise. Google has documented that AI can be used as long as it's original and helpful. As such, our team leverages advanced AI-driven techniques to produce high-quality, original content that resonates with readers and search engines alike. With the speed and advancement of AI - SEO has been disrupted and those leading in this space are those who are leveraging it to create topically authoritative, engaging content that drives genuine backlinks and results. The balance today is understanding 100% human writen content will lose In today's competitive landscape, relying exclusively on either fully human-written content or solely AI-generated content is insufficient for staying ahead in the market. Human writers are unmatched in their creativity, emotional understanding, and contextual awareness, contributing depth and originality to content. Meanwhile, AI offers remarkable efficiency and consistency, ensuring content is created both quickly and comprehensively. However, AI lacks the unique voice and originality that human writers provide, which is crucial to distinguish quality content from the abundance of generic material online.
To maintain a competitive edge, we blend human expertise with AI efficiency. This hybrid approach enables us to produce uniquely engaging, high-quality content that captures readers' attention and performs well in search engine rankings. By using AI to analyze data, generate insights, and optimize for SEO, and then enhancing this with the creativity and critical thinking of our human writers, we create content that is both effective and authentic. This balance ensures that our content is not only valuable and unique but also capable of outpacing competitors in the dynamic digital landscape.
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Do you offer Site Audit Work Only?
Yes. For companies that simply want us to work on repairing elements on your site or optimizing on-page elements, we can review your site and send you a 1x SEO work request quote.
Ready to Start Ranking?
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Warning - SEO may cause your site to grow and produce more leads :)
SERVICES
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ONBOARDING
The Stack Group is a creative digital marketing agency based in Agawam, MA, specializing in responsive web design, search engine optimization (SEO), graphic design & content writing. We push the limits of coffee consumption - for you ;)
