Learn the Secrets to Having a Responsive Web Design

The Rise of Mobile Browsing

You can do anything on your phone these days. From cashless payments to online shopping, the possibilities are endless! The smartphone has become a necessary and powerful tool that opens the gateway to a world of options, accessible with just the tap of a finger.

More people are using smartphones to perform daily tasks and surf the internet than ever before. With the convenience it provides, mobile users are expected to increase, which means businesses have to modify their strategies to focus on smartphone use.

Consumers are more likely to pick up a phone than open a computer; you can’t expect them to move to a larger screen just to access your website. As such, it’s your responsibility to adjust to their needs, not them!

It’s all about the user experience, after all. To boost credibility, acquire more customers, and build brand loyalty, you must work around the changing consumer behavior and ensure that they can easily view and search for information on your website on their smartphones as they would on a computer.

A Responsive Website Is a Great Website

A bad website doesn’t always mean a visually unappealing layout—it could also pertain to slow loading media, poor readability, and confusing navigation. Of course, the aesthetics of your website matter, but your visitors wouldn’t be able to appreciate them if they don’t look right and can’t access your website properly on a smaller screen.

Beyond the color palette, logo, web copy, and blog content, responsiveness should be at the very top of your list of priorities when it comes to designing your website. When you prioritize website responsiveness, you can ensure a consistent user experience for every visitor, no matter the device they’re accessing it on.

What Makes a Website Responsive?

Any web designer near you will tell you that responsiveness is crucial when designing your website!

A responsive web design allows flexibility to let your website design adapt to different screen sizes, ensuring that the layout looks precisely as it should. By making your website responsive to various dimensions, you no longer need to create multiple layouts and designs for every kind of device, making things easier for web designers. 

When building your business website, make sure to consider the following elements crucial to a responsive website design:

1. Mobile Navigation
   
   Navigation plays a key role in providing an excellent user experience. Your website may be nice to look at, but if customers can’t find what they’re looking for right away, they’ll visit another website that provides seamless navigation.
   
   Mobile navigation is essential when talking about responsiveness. Since a website contains a significant amount of content, you must figure out how to arrange each element in a way that makes it easier to find and access on a smartphone or tablet.
   
   To provide an excellent user experience, your website should offer a custom navigation menu for smartphone users so that they can easily navigate the various pages on your website. By simply changing the location and style of your navigation menu, you can create a positive first impression and convince them to stay on your website and explore it.
   
   
2. Fluid Grid
   
   The fluid grid is an essential factor when developing a responsive website design. Composed of fluid-width columns, fixed gutters, and fixed side margins, a fluid grid provides just as its name implies—limitless fluidity!
   
   Designing your website using a fluid grid ensures that your design elements go where they’re supposed to on various screen sizes. Thanks to this handy tool, texts, images, and other web content can be easily resized and stacked for better flow and accessibility.
   
   A fluid grid layout also makes things easier for the website designer. Since building a layout with a flexible grid allows for automatic resizing, they can save time and work on other areas of your website that need improvements.
   
   
3. Flexible Images
   
   Images are another element to consider when ensuring the responsiveness of your web design. Although pictures may seem inconsequential to the quality of your website and the user experience in general, they have a significant impact on the loading speed of your website.
   
   When accessing a website on mobile, an image that’s too large can clog up the loading speed and make your business look unprofessional. To increase sales and conversions, you must remember to alter your image size!
   
   Scaling down oversized images creates more space for text, but this doesn’t do much for your website speed. More than resizing images, you must exclude other photos that aren’t as relevant or important. Getting rid of unnecessary images and only adopting important ones guarantees a seamless experience and a significantly faster loading speed.
   
   
4. White Space and Padding
   
   Although your website colors, layout, logo, and other design elements are essential to making your website look more appealing, you shouldn’t overwhelm your visitors with too much. It helps to give your website areas with completely nothing on them—white space can make your website look more attractive and professional.
   
   Smartphone screens are much smaller than computers, so you’ll have a lot less white space to work with. Staring at a website full of visual elements on a small screen can make one feel almost claustrophobic, which may force your visitors to leave.
   
   To avoid making your website outlook too crowded, you must ensure that the white space and padding don’t disappear. Every tiny element in your website should be appropriately displayed no matter the screen it’s displayed on.

Apply These Essential Elements of Responsive Web Design

When developing a functional and attractive website, it’s crucial to consider its responsiveness to various screen sizes. In this day and age where most consumers access websites and different digital channels through their smartphones, it has become a necessity for businesses to focus on ensuring that their websites are just as accessible and easy to use on mobile.

Now that you’ve understood the essential elements of responsive web design, you’re ready to build your website! As long as you reach out to a reputable web design agency that knows how to create responsive web designs, you’ll be able to drive sales and grow your customer base!

If you’re looking for the best web design company to make your website more responsive, our team of expert designers may be just who you need! At The Stack Group, we design industry-specific modern websites with rich functionality and optimized for desktop, tablet, and mobile screens.