Learn the 5 Qualities Every Logo Shoudl Possess

1. Simple

A majority of the most impactful and successful logos in history are surprisingly simple. Products such as Apple and Nike have dominated their lanes through a simple swoosh and a half-bitten apple, showing everyone how a simple identifying mark can make a significant mark in every consumer.

Logos do not have to be too complex. As long as it identifies the brand, highlights the most important parts of a brand’s personality, and represents the brand’s elements such as color and fonts, then it’s a strong logo in itself. Although people think crowding a logo tells a good story, it is sometimes too much and consumers are not fond of exaggerated designs.

The concept of minimalism also contributes to how designers envision logos nowadays. As people seek for essential quality to achieve simplicity, more companies are willing to strip off their logos to further impart the message they would like to share to their audience. In effect, companies have become better at communicating their truth to the people supporting them.

2. Relevant

Since logos represent brands, they should be relevant to the markets they target. Logos shouldn’t only represent a group but should also carry the brand’s personality and identity. The simple use of various elements in a logo already communicates with the audience, tapping on everyone’s emotions.

For example, if a brand sells toys, the colors it should promote are bright, vivid hues to represent the children who are at the forefront of their market. Meanwhile, the effective use of elements like fonts and shapes should also bring relevance to the table. For example, luxury brands often use Serif typefaces as they represent authority, tradition, respect, and grandeur.

Keep in mind that designing logos isn’t only about throwing in which elements look nice. Instead, the design should come from a basis that relates to the products or services offered by the company. Overall, if businesses nail an excellent logo design in the head, they will have a better chance of leveraging against their competitors in the market without having to move a finger.

3. Memorable

Another quality of a good logo is it should be memorable. From the first time people see it, they should keep a mental picture of the logo which is a great connection to establish with a customer. As generating interest among people is a tedious job, targeting them through visuals is another way to secure their support for a company or business.

If only people can easily recall a logo at one glance, then it’s likely that they can connect the products or services to your company. Logos that are easy to remember can produce a strong impact and can become every company’s asset, helping them to stick in consumers’ minds.

Being memorable isn’t a single-handed quality a logo develops over time. Through other qualities such as simplicity and relevance, logos become more memorable to more people in the long run. Therefore, maximizing the logo’s chance to be memorable depends on other qualities too. However, never forget that being unique in design and presentation is always a sure way to make a mark in consumers’ eyes.

4. Timeless

The best logos are meant to last. A good logo should withstand the test of time and remain relevant and effective over the years. Creating a logo shouldn’t be based on the current trends of the trends popular at the time the logo is being designed. Instead, it should convey a timeless look that wouldn’t need an update in a few year’s time.

There are instances where logos designed for now will need a redesign later to keep them current, costing businesses and companies more as they would need to hire another designer to recreate the job in a different design style. Take a look at the iconic McDonald’s golden arches—since the fast-food chain’s establishment in 1955, their logo hasn’t changed much. Although there have been minor changes in terms of art style, the logo still encapsulates the well-known golden arches, more than 50 years after.

5. Versatile

Lastly, logos should be versatile. A good logo can be used in a variety of ways, styles, and situations. Even the best-looking logos are not necessarily good if they become illegible or unrecognizable. Therefore, while designing a logo, think of all the possibilities and instances it can be used by the company.

On top of that, think of the logo’s quality, or its ability to take on smaller or bigger forms like in advertisements and product packaging. Does it still look good even after being resized multiple times? One of the best ways to make logos versatile is to save them in various formats for different situations and uses. Traditional photos may pixelate when resized, but vector files are more built to be scaled.

Lastly, the ability of a logo to stay versatile depends on its simplicity. A logo with a complex design and intricate details simply wouldn’t do well in projects where it has to adapt to whichever surface it lands on. Therefore, a simple logo is automatically a versatile logo on its own. Remember to focus on staying more by doing less.

Make Your Logo Represent Your Band as a Whole

Good logos are easy to design. However, someone tasked to create a logo from scratch shouldn’t only have an eye for beauty but also the functionality. If only designers could consider all these qualities of a good logo, then they can also make an iconic representation of a company, in picture-perfect shape.

Remember that logos represent the brand as a whole. However, it should stand on its own even without the products and services it supports. Consumers should identify themselves in the logo with one glance, while easily recalling where they’ve seen it first.

The Stack Group is a locally owned, family-run digital design and marketing company based in Agawam, Massachusetts. We take pride in offering affordable SEO services, graphic design, web design, social media management, and logo design  to our clients to help build their brand and get the boost needed to excel on digital platforms. Contact us today through our website, and let’s discuss how we can help.