Small Business Saturday was started by American Express in 2010 as a way to encourage customers to support small businesses during the holiday season. Since then, it has grown into an annual event that celebrates the importance of shopping local and supporting small business owners. It’s become so popular that some cities have even declared their own “Small Business Saturday” celebrations, giving small businesses the opportunity to showcase their products and services.

On Small Business Saturday, shoppers are encouraged to shop small by patronizing their favorite local stores. This could mean anything from visiting a boutique clothing store to grabbing dinner at an independent restaurant. Whether you’re in the market for holiday gifts or just looking for a special treat for yourself, shopping small on Small Business Saturday is an easy way to show your support for local business owners. It’s also a great way to discover new products and services that you may not have known about before. Many independent businesses create unique items or offer specialized services that aren’t available elsewhere, so it’s a great opportunity to explore something new. Plus, shopping small helps keep money in the local economy and can have a huge impact on your community.

How to Find Small Businesses In Your Area

Take some time to explore your neighborhood, or check out the Small Business Saturday website for a comprehensive listing of participating businesses. You can also search online using hashtags like “ShopSmall” and “SmallBizSat” to find events in your area. Finally, many local chambers of commerce also have a comprehensive listing of small businesses in your area. 

By supporting small businesses on Small Business Saturday, you’re helping to create jobs, stimulate economic growth, and make your town or city a better place to live. It’s an easy way to make a big difference, so join in this year and show your support for small businesses!