A long-tail keyword is a keyword phrase that is much more specific and less common than other keywords. Long-tail keywords focus more on a niche and are more likely to convert into sales.

The term long-tail keyword became popular after being featured in The Long Tail by Chris Anderson. In this book, Chris Anderson shows that Long-tail keywords are key phrases that are very specific to your selling. 

Why Focus On Long-Tail Keywords?

It is easier to rank for less common, longer (long-tail keywords) than for more common, shorter ones. This is because fewer websites compete for high rankings in the search results pages for Google. When you focus on a group of long-tail keywords, you can get a lot of traffic from them.

Here are four reasons why you should focus on long-tail keywords:

1. Long-Tail Keywords Are More Specific

When people use long-tail keywords, they usually know what they want. They’re further along the buyer’s journey and more likely to convert.

For example, someone searching for “men’s shoes” is probably just browsing. But, someone searching for “brown leather lace-up dress shoes size 10” is more likely to be ready to buy.

2. Long-Tail Keywords Have Less Competition

It’s easier to rank for long-tail keywords because there’s less competition. Fewer businesses are targeting these keywords, so getting your website in front of people searching for them is easier.

3. Long-Tail Keywords Can Help You Reach Your Target Audience

When you use long-tail keywords, you can target a specific audience with your content. This is especially helpful if you have a niche business.

For example, if you sell vegan cosmetics, you could target long-tail keywords like “vegan makeup for sensitive skin.” This would help you reach people specifically looking for vegan makeup options.

4. Long-Tail Keywords Can Lead To More Sales

Because long-tail keywords are more specific, they can often result in more sales. If someone is searching for a specific product, they’re more likely to buy it than if they’re just browsing.

For example, someone searching for “men’s shoes size 10” is more likely to buy shoes than someone searching for “men’s shoes.”

Use SEO Services to Your Advantage

Focusing on long-tail keywords can be a more effective way to improve your website’s ranking than trying to rank for more general keywords. This is because there is less competition for long-tail keywords, so it is easier to rank high for them. In addition, people who search for long-tail keywords are more likely to be looking to buy something, so they are more valuable as customers.

If you are not sure how to choose long-tail keywords, an SEO services company can help. They can research keywords that are relevant to your business and that have a high search volume but low competition.

Incorporating long-tail keywords into your website is just one way that SEO services can help you improve your website’s ranking. SEO services can also help you with other aspects of search engine optimization, such as link building and social media marketing.

Long-Tail Keywords Are the Key to Success

Long-tail keywords are just better for business. They are more specific, have less competition, convert better, and are easier to target. Experienced SEO services can help you with all aspects of using long-tail keywords, from research to content optimization to promotion. So, if you’re not already focusing on long-tail keywords, now is the time to start. 

Are you looking for SEO services to help with long-tail keywords and increase your reach? The Stack Group is here to help. We’re all about small businesses succeeding, and over the years, we have been able to design industry-leading websites, rank sites strategically on search engines, and more. Get in touch with us and increase your rankings today!