The thing that links the two fields is the term “user-oriented.” Web design’s goal is to make a website that is centered around the user to give them a comfortable browsing experience and overall convince them to stick around. SEO provides leads with content that is engaging and relevant to the company to be found on the top search engine results when a set of keywords are searched. When these two are enmeshed together well, this produces optimal results and can keep your business relevant in an ever-changing market full of innovative products and competition. 

So how do you pair the two and create an SEO-Friendly web page? Here are some things to consider:

Coding your website should be easy to read and simple to execute. Having too many variables that make the website complex and hard to operate will make it difficult for people to use. Some code errors may also appear with complex command lines, which will destroy the browsing experience for some people. You want people to reach your pages with ease and quick loading times, otherwise, they will just dump the whole experience altogether. Keep the code clean and easy to use for best results and easier troubleshooting and future improvements. 

Having a user-oriented and friendly site interface that is well optimized for all devices is important in converting leads. When designing your site interface, be sure that it works on mobile devices and desktops and laptops, so that all users can access the site. You may think that your desktop design is cutting-edge and incredible, but it may not look good on mobile browsers. If a site isn’t responsive to certain devices, this negatively impacts rankings on search engine results pages because people will simply not be able to see anything open on your domain. 

If you have ever opened up a textbook in college, you would know how boring they are without any images or at least diagrams and graphs. The same goes for websites especially. People want to see amazing images and content, so utilize nicely taken photographs of your product mixed with short descriptions. This helps bump up the search engine results page rankings of your site because of all the engagement you will be getting from your captions and photo files. 

The more straight to the point your website is, the better it is for viewers. Having fewer distracting and useless elements cluttering your page can make it extremely nice to look at, which allows you to focus on the right kind of content. Your viewers will greatly appreciate it as well. 

In digital marketing, you will really need to utilize a bunch of tools and continuously update yourself on the latest trends of designs and technology. With ever-shifting trends on the best practices, it pays to keep innovating and keep updating whatever it is you put out for the best results.  Much like a traditional Retail Building - you would want to keep your store looking fresh - enjoyable - professional and continue to update that design over the years - why then would you not also want to do the same for your digital presence?  

Get assistance and expertise from our digital marketing agency and professionals at The Stack Group.   We are based in Massachusetts but we offer digital marketing services throughout the entire United States.  Specializing in modern web design, affordable SEO services, and social media management, make your business’ next move with us!