Utilizing local SEO

Local SEO allows a business to be found easier within a specific geographic area. Today, many people are equipped with powerful smartphones that have access to maps that tell them valuable information about the establishments near them. Their connection to the Internet allows them to do quick searches about the different types of products and services that can be obtained near their current location, together with other essential information, such as business hours, menus, and even customer ratings.

Specific industries can receive a huge advantage in their marketing efforts when they use local SEO strategies. In this article, we will share five different organizations that can greatly benefit from local SEO strategies:

1 - Medical Services



Healthcare establishments, such as private practice doctors, dentists, and physical therapists, can grow significantly with the use of local SEO. Receiving professional care as soon as possible for emergencies and treatments makes these companies benefit from geotargeting strategies of local SEO practices.

2 - Restaurants and Cafes

Establishments within a locality usually don’t get much attention unless their location is in a business or commercial district. However, these self-made restaurants and cafes can still be an attractive option for diners who want to try a place that isn’t crowded with many people. The accessibility of GPS guided instructions to reach the venue together, including hassle-free booking options, can make these businesses flourish even if they’re away from the city.

3 - Maintenance Services and Contractors

Appliance repair services, such as HVAC companies and locksmiths - Contractors such as roofing, electricians, plumbers and gutter installation are in demand all-year-round, especially if they’re close to residential districts. For this reason, homeowners prefer highly-rated establishments that are closer to their homes instead of traveling further into the city for large-name companies.

4 - Apartment Buildings

Many people who change homes to be closer to their offices or universities require apartments that are close to these locations for easy travel access. With localized SEO, it increases an apartment’s visibility for potential apartment buyers who are scouting for places to move into.

5 - Real Estate Services

When it comes to selling property, it’s essential to secure services from people who are familiar with the area that you’re selling in. Real estate agents who optimize their online through local SEO strategies can make their services easier to access to people who are looking to buy and sell properties within their neighborhood.

SEO Drives Local Business

Not all businesses are focused on international expansion. This is why affordable local SEO strategies are excellent for enterprises that need to target customers that are within a business’ range of base of operations. Remember that the key to winning a local demographics’ trust is by being the nearest and most efficient service provider in their relative vicinity.

Our Team at The Stack Group are always available if you need help, have SEO questions or just need advice - contact us if you need any guidance when it comes to local SEO.

We also have a fast and free SEO and Full Site Audit if you want to know how well your site scores. Check it out