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Web Design - 3 Benefits of Performing a Website Audit
Many businesses are shifting their attention to digital platforms, from local startups to longstanding household brand names. Since consumers are easier to engage with in digital spaces, business owners are retargeting their efforts to digital marketing. All these efforts for online visibility boil down to leading people back to their main business website. This is where businesses can introduce online visitors to their sales funnel and increase sales figures.
The value of having an optimized website accomplishes several requirements a company needs. It improves brand recognition, search engine visibility, customer trust, and more. All these factors contribute to better conversions and revenue streams. If you want to improve your site’s ROI, you should invest in a website audit.
The advantage of auditing your website
It’s not uncommon for business owners to expand their site’s contents as their business grows, especially since they’re facing a competitive market. It’s a natural progression for scaling up the features, services, and products offered by a service provider. Each of these additional components and landing pages can significantly impact your site’s overall performance. Unfortunately, the larger your site becomes, the harder it is to keep track of. This is why a website audit can ensure that you’re staying ahead of your site’s maintenance and development.
In this article, we’ll share three benefits of performing a website audit.
- Enhances your site's user experience
Your website’s goal is to be a convenient and easy-to-use hub where you can engage with your customers accordingly. This is why it’s vital to curate a user experience that’s as seamless as possible. Among the many contributors to a poor user experience includes slow load times, broken links, and unoptimized site elements.
Broken links can disrupt your online user’s introduction into your sales funnel. Any interruptions or errors they encounter along the way can lead to higher cart abandonment rates. Besides investing in your site’s user experience, you should also invest in your SEO. A site audit optimizes your meta descriptions, headers, canonical links, keywords, and other elements for your site. - Allows you to look for broken tag and corrupted data
Site audits involve utilizing analytic and digital marketing tools to measure your website’s activity. Automated software and plug-ins can assess your site’s tags and network requests to scan and clean each page’s code. Your browser’s dev tools allow you to identify if the necessary tags are present and reach the right networks. The more optimized your tags are, the more seamless your user experience will be. - Reinforces your data privacy
Besides the aesthetic and functional features of your website, most modern consumers will be looking at your site’s security features. Part of your website audit is to ensure that your site visitors are free from cyber threats. Preventing compromised information from your end to your users is necessary to reinforce your credibility as a service provider. This is why you have to double-check the encryption of your interaction with your customers.
Continually Perform Website Audits to Maintain an Optimized Website
Adapting to modern forms of media is the best way to connect to your target audience. If you want your company to live longer than you, it’s important to have the foresight to optimize your customer engagement strategies. Having a continually optimized website is an excellent way to maintain your site’s relevance and improve your sales figures.
About The Stack Group
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The Stack Group is a creative digital marketing agency based in Agawam, MA, specializing in responsive web design, search engine optimization (SEO), graphic design & content writing. We push the limits of coffee consumption - for you ;)
