What is SEO?

SEO is an umbrella term covering a range of strategies to improve a company’s online visibility to attract more clients to their website. Some of the strategies that work hand in hand with SEO are copywriting, web design, blogging, link building, site coding, etc. 

SEO is multi-faceted, which means you can break it down to fit your company’s budget. Getting to know SEO and becoming more familiar with it will make you realize that it’s not that complicated. The truth is, SEO is pretty straightforward. 

Getting SEO services instead of having an in-house SEO team will ensure you receive expert-level expertise without the time investment. 

Finally, you need to remember that SEO isn’t about keyword stuffing. Adding heaps of keywords to a page might have worked for SEO at one point, but not anymore. Today, SEO is all about user experience, building meaningful content, growing links from reputable websites in your industry, and optimizing SEO fundamentals throughout your entire site.

Investing in SEO

As mentioned, SEO is very affordable and most professional SEO agencies can cater their prices to meet the budge you want to work within.  A reasonable SEO agency pricing should start around $300.  In addition to beginning SEO, understand that SEO takes time.  One reason business fail to grow their search rankings is that they expect results immediately - which is just not possible.  Most SEO work tends to take 30-60-90 days until you start to see meaningful results.  Understand SEO is a long term investment that yields long term results.

Cheap vs. Affordable SEO Services

When you’re looking at SEO services online, you will stumble upon affordable ones and even cheap ones. It’s natural to get tempted to go for the cheap ones, but don’t expect the best results. 

On the other hand, you also have more expensive SEO agencies that may or may not offer the best SEO services. 

Here are a few tips on how to find the best affordable SEO company

• Search for Affordable SEO Services Near Me or Affordable SEO Companies, (your state or location).  Search for the top organic search results that are not in the maps or "ADS."  Why?  Because if they are ranking in the top of a larger search area for their industry and services - chances are they know what they're doing. 
  
  
• Schedule a Call With Them.  Most affordable SEO agencies that are good at what they do will have real people you can talk with to help break down their process and answer your questions.
  
  
• Do They Offer Transparency?  This is perhaps my #1 recommendation.  Affordable SEO companies that offer you a dashboard to track your rankings, site health, social media, as well as specific tasks that are being worked on is the way you want to go.  If they don't offer this - I would stay away.
  
  
• Month to Month Agreements.  Long term contracts aren't necessary if the work that is being done shows positive growth.
  
  
• Do They Have a Specialist That Will Be Assigned to Your Specific Account?  Questions will come up throughout the SEO process.  It's important that you have a person that is responsible for your account that you can speak to at any point you need to have something explained or if you have questions.
  
  
• Do They Include Creating New Content.  At some point it's not really possible to grow search rankings without the creation of new content.  Optimization can only be done so much before new content needs to be introduced.  SEO companies should create new blog posts or new pages on your site throughout the process - ask what they offer!
  
  
• Stay Away From Paid Backlinks.  Backlinks, or reputable sites linking back to your site is essential for good SEO.  However, google looks negatively on any sign of Paid Backlinks.  As google gets smarter these paid services can end up hurting your rankings rather than helping improve your domain authority.

Affordable SEO Is Possible - Just Do Your Research

Just like any service, it's possible to find a great service at a great price.  You just have to do your own research and find the best possible option.  Hopefully the above points will help you land a great SEO agency that will help grow your companies search traffic for the long run! 

If you have any questions about affordable SEO, we offer text and email Q and A or you can always schedule a call with us.  Reach out by text (857) 256-1295 or email and our team will help you any way we can.