E-Commerce SEO: How to Create a Winning Keyword Research Strategy



1 - Find the Right Keywords

As you search for the keywords to add to your list, you should avoid keywords that are too competitive and also keywords that have low traffic. You have to find a balance and look for the keywords that fall in between these two opposite poles to make sure that you are getting keywords that will be successful at driving traffic to your website and helping it increase rankings.

There are multiple tools you can use to find keyword traffic.  One that we love using is keyword everywhere.  This tool is a google chrome plugin that displays search traffic, related keyword phrases and more. 

What keyword volume should be my target for ranking my keyword phrases? 

If you are just getting started, we recommend you identify targets under 100 search volume.  Develop your approach and begin ranking for these less competitive searches.  Once you see results and have refined your SEO knowledge, and have a few wins under your belt, you can move on to larger volume keyword phrases.

2 - Avoid Keyword Cannibalization

Keyword cannibalism refers to keywords being used across multiple websites. Using the same keywords over and over again in all of your websites will only have you end up competing with yourself for rankings, and will not be a successful way to reach the top. It is best to use different relevant keywords to help your websites increase rankings.

3 - Use Long-Tail Keywords

Do not disregard the importance of using long-tail keywords. In general, long-tail keywords can be classified as keywords that are unique searches but have low keyword difficulty. Using long-tail keywords will help you narrow down your target audience and give your website more chances of ranking.

4 - Consider Buyer Intent

Whenever you consider which keywords to add to your keyword list, you always have to take into account the buyer’s intent of your target audience. After all, you are aiming for these particular people to visit your website.

5 - Don’t Forget Seasonal Keywords

Do not forget that seasonal keywords also play an important role. The relevance of certain keywords may change, depending on the season. This is why you should also take seasonal keywords into consideration when you make your keywords list.

Conclusion

As you build on your keyword research strategy, keep in mind that you may not be able to see results overnight. This is a process that takes time, energy, and focus. However, if you keep at it, you will eventually be able to see results. Choosing the right keywords will help you reach your goal of reaching a wider audience and achieving better sales as a result.

If you do not know how to start your keyword research strategy, it’s okay! You have the option of hiring a digital marketing company that specializes in SEO and keyword research. They will be able to provide you with knowledge on how to properly make a keyword list that works to yield visible results. Working with companies like these will help you increase your website traffic and rankings in no time!

Whether you are looking for help with your keyword research or other quality SEO services, The Stack Group is rooting for you to succeed! We design industry-leading websites, rank sites strategically on search engines, and manage social media accounts to help small business owners thrive in this ever-changing digital landscape.