Always integrate search engine optimization (SEO) into your site design

At first glance, you may think that designing a high-performance business website involves only graphic design elements, colors, branding, and other aesthetical factors. While they play a huge role in your site’s ranking performance to some extent, you need to think about the more technical aspects of your website. That’s where SEO, the building blocks of effective online marketing, comes in. 

SEO refers to how well your site performs against direct competitors. You also have to be an effective provider for search engine users, primarily those interested in your products and services. This marketing strategy requires keyword research, site hierarchy, link building, and other site-related tactics to meet the algorithm’s criteria. It’s best to consult with an SEO-oriented website designer to ensure your website maintains its excellent performance on search engines.

Integrate social media to increase site traffic

Many prospective customers may just need a nudge to connect more with your website, and you can do this effectively by integrating your social media. For instance, you can simply put your small business’s social media accounts on the landing page. 

You can also find a way to incorporate your website’s blog posts into Facebook and Instagram. Just make sure they fit seamlessly into your site design and prevent them from looking like visual clutters, especially on mobile devices. Consult with a professional website designer to help you. 



Invest in affordable yet professional web design services

Custom web designs and free tools, such as WordPress, are often popular solutions among small businesses. But due to the volume of competition, user issues, and lack of design flexibility, using them can do more harm than good to your online presence. 

For instance, downtimes and slow run speeds for free sites can be interpreted as a major inconvenience for your prospective customers. That’s why it’s more recommended to start strong with your website. 

As such, hire a web designer near you to help build your small business’s online presence. That way, you can think more about the long-term marketing possibilities, user experience, higher search engine rankings, and brand awareness. Don’t forget to consult with a website designer with significant experiences with small businesses to ensure you can turn your vision for your business online into reality. 



Apply these tips to your small business website design

Your small business has the fighting chance it needs to connect with customers online. You just need to remember all the previously mentioned website design tips and invest in professional services. This way, you can guarantee you and your team are doing what you can to maintain your place on the search results pages. Invest in your business’s site today!

About The Stack Group
Are you looking for the best web design company to help you with your site? Consult with us at The Stack Group. We are your dedicated team of creative professionals and digital strategists, offering you the best custom web design solutions to bolster your small business’s online presence. Schedule your first meeting with us to ensure your site can generate the leads and customer engagement you need to keep your business growing!