1 - You need to analyze your current website

Identify what does and doesn't work with your current website; with Google Analytics, check your site's traffic volume, bounce and conversion rates, site speed, mobile responsiveness, and SEO rankings. Note where visitors click and where they don't, how long they spend on individual pages, and which ones cause them to click away fast.

2 - You should also set your priorities

Redesigns are not just about modifying how your site looks. An update should improve both the functionality and appearance of your site. When you do, you'll create something that will likely bring in conversions. 

Improving functionality through SEO web design relies on you knowing what's working and what's not, which is why it's vital to get your metrics right. Being clear about the goals of your website will make the redesign process efficient and organized.

3 - Decide what elements you will carry over to the new design

Sometimes, you don't have to change anything from your website, especially if it's working well. For example, you don't need to have a logo redesign just because; if you're happy with it and it represents your company, you don't have to change it. You can also keep the same fonts or color palette from your old design. 

4 - Hire a web designer for the changes

SEO web design requires a bit of planning. If your business cannot afford to have regular redesigns, it's better to spend once and have the same look for a long time. For the best results, it's best to have an experienced web designer who knows how to represent a brand in the best way.

Another key reason to hire a professional web design company is to keep your url links properly set up so you don't lose ranking pages.  While it's not possible to protect all your SEO efforts when launching a new site, it is possible to design your new site with all of the appropriate page url structures and set up redirects where necessary.  Don't forget about carrying over your blog articles as well!

5 Keep in mind the best practices in web design

Although trends come and go, you should know the best practices in this industry. First of all, you can't go wrong with a minimalist design approach. Don't crowd your site with too many colors; you might lose your message in the noise. 

Also, use fonts and images that reflect your brand, and highlight important areas of your site using contrasting colors. Finally, adding a blog section, new landing pages, and optimizing for search engines and mobile phones are also crucial in improving your pages' rankings.

Conclusion

When starting a web redesign project, you need a clear plan and strategy. The first thing to consider is why you want a redesign. Making the most of your website design strategy starts with identifying what the issues are with your current site and coming up with goals for your new one. To succeed, it would help to consult a web designer who has experience in helping brands make their online presence better.

Need help with your website redesign project? 

Partner with The Stack Group today for website designs that truly deliver. We provide affordable web design services to small business owners, helping them get a foothold in today's shifting digital landscape. Get in touch with us today to learn more!