The following examples and recommendations may just help you with your website in the long run.

1. Limit the Number of Items on Your Web Interface
   
   This does not necessarily mean that you will need to implement a minimal look on your website. No, this only means that you will need to make the interface well-organized enough not to look too cluttered.
   
   A theory known as Hick's Law states that more options would mean fewer purchases. It sounds counterproductive until you realize that the fewer options there are, the less time a person has to spend picking out the things that interest them.
   
   Not everyone has all the time in the world, so if they happen to have an offset of indecision, chances are, they may take the fight or flight approach and move on to other tasks instead.
   
   
2. Optimize the Website to Increase Its Speed
   
   Countless studies have shown that people are now less patient; this can be attributed to the advancements in technology that molded everyone to have their desired results in an instance.
   
   No one wants to wait in line anymore, no one wants to be put on hold during calls, and no one wants to wait for their food to be cooked right out of the kitchen. Some even prefer frozen and pre-heated meals due to this type of widespread attitude.
   
   If you want your target audience to have a great time with your website, you must optimize all of the content so that it will all load faster. While graphics and videos are needed for your online traffic to increase over time, you must ensure that it does not have a huge file size; otherwise, you are just wasting the time of your online traffic.
   
   
3. Pick Scrolling over Clicking
   
   If you would like your target audience to explore most of your content, you must place them all within a single page. This means that there would be no need for clicks just to read the continuation of your first few contents.
   
   They can just scroll through and see all the things that you have to offer. According to a recent case study, the lead generation of one site increased as high as 30% just because they implemented the scrolling method rather than the mouse click method.
   
   Of course, this will all depend on the content you have posted and your site’s overall feel and branding, but consider this if you are planning to gain more potential customers in the long run.
   
   
4. Use Visual Cues to Direct Attention
   
   Sometimes, it isn’t just about the subject of the image itself, but also the object they are looking at. You can see this same phenomenon in print ads, where a celebrity, a brand ambassador would be holding up a product, showing expressions of awe towards that object.
   
   Yes, seeing your favorite celebrity is enticing enough, but what is more enticing is the product they are paying close attention to. This principle can be implemented on your web page, where a particular element may point towards another aspect so that your online traffic will click on it out of curiosity.
   
   It can also be deemed a form of redirection, where your target audiences are given the option to check out something more interesting than what is simply presented in front of them.
   
   
5. Avoid Placing Carousels on Your Web Page
   
   While they may seem like an exciting element to add to your web page, carousels are more limiting than you could ever imagine. It may seem to give the illusion of providing your target audience more options than they could have ever hoped for, but remember the pointer that we have mentioned at the very beginning?
   
   The less there is, the more purchases there would be. A recent study has shown that carousels are not successful in increasing sales, and neither do they motivate your online traffic to check out what you’re selling.
   
   They only tend to look at the first item in the carousel, after which they would scroll past it and try to preview other sections of your platform. This is not the effect you would want, and it is something you should avoid placing on your page.

Implement Effective Web Design Principles in Your Website

Web design choices are a hit and miss if you do not have the appropriate knowledge to implement them efficiently. Aside from the fact that they can affect a wide range of your page’s aesthetics, they can also change how people perceive your content. 

Many types of research and studies have proven the accuracy of web design techniques, and if you are going to follow them all according to their correct usage, you may very much increase your leads in no time.

Limit the number of items within your interface to motivate purchase triggers. Optimize your content to speed up your loading times. Allow your online traffic to scroll rather than to click, as it is more convenient for them. Redirect your traffic with the help of visual cues—they will help your target market explore more of your site. 

Avoid carousels at all costs, as they are just a massive waste of time and money. Remember all of these tips so that you may be able to boost your online traffic. It isn’t just about generating leads, but it is also about gaining the trust and interest of all your demographics. However, this guide may just be the beginning, as success will ultimately depend on your goals, strategies, and of course, consistency. 

If you are looking for the best web design agency to help you with your lead generation, look no further than The Stack Group. We are a digital marketing agency specializing in SEO, web design, social media management, among other things. Contact us today—let’s work on your digital campaign and web pages!