5 Telltale Signs Your Business Needs a Web Redesign

September 29, 2022

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It's no secret that first impressions matter. You only have a few seconds to make a good impression on your website visitors. 


If your website looks dated, it could be turning potential customers away. It would be great if you found a web designer for a website redesign so you can give your business a much-needed facelift. 


But how do you know if your website is due for a redesign? Here are a few telltale signs:


Users Quickly Leave Your Website


Whether you use Google Stats or another monitoring service, pay attention to your bounce rate when you look at your stats. This shows how frequently users leave your website after seeing only one page. 


After that, look at how many pages are typically seen by visitors throughout a visit.


A more than
70% bounce rate shows that users aren't interested in your website and aren't being persuaded to look through additional pages or for more information. 


Additionally, regular page visits continue. Increases in the number of pages per session, longer dwell times, and reduced bounce rates are frequently observed after a website redesign—all of which enhance the likelihood of conversion.


Make sure to get custom web design services so you can have a website where users stay and potentially get converted. 


It Might Be Difficult to Find What People Are Seeking For


The effectiveness and speed of a website are important elements. Just as load times are crucial to UX, visitors want to find what they're looking for quickly and simply. 


Customers will likely switch to a competitor if they can't find what they're looking for, or the conversion process involves several steps. 


Users must be able to easily identify what they need, buy it, subscribe to it, and search for information without using a third party. 


If your website receives a lot of traffic but has low conversion rates, it may be time to speak with a web design business about altering the design.


Changes to Your Company's Name, Products, or Services


Even though it might seem obvious, if your firm has transformed, your website must also modify to reflect the changes. 


People visit your website to learn more about your business, your goods and services, and other things. You will miss out on sales and conversions if your website is outdated or has no new material. 


Additionally, it will display any brand modifications you may have done. Any new or upgraded products or services will be visible and accessible after a makeover.


Your Website Takes a Long Time to Load


One of the most noticeable signals that a website needs to be changed is when it takes a long time to load. The availability of information and competition has eliminated the necessity for sluggish websites.


According to a Nielsen Norman study,
users have a fairly low tolerance for page load speeds at 1.0 seconds, and anything above 2.0 seconds makes them more likely to leave the website. 


Additionally, Google considers your website's load time when deciding how to rank it, so if it's slow, you'll fall in the SERPs.


You may decide whether a redesign is required by utilizing Google's PageSpeed Insights test to evaluate your website's functioning. Test your website on desktop PCs and mobile devices to ensure it loads quickly on various platforms.


It's Difficult to Use Your Website on Mobile Devices


When was the last time you viewed your website on a tablet or smartphone? 


Because most browsing is done on mobile devices, like page load speeds, mobile functionality is a crucial ranking factor in search results. 


You lose exposure and clients if your website is not responsive to mobile devices.


The smartphone's photo display, text readability, usefulness and clarity of the buttons should all be evaluated first. Can customers quickly submit contact or order forms? 


Next, look at the stats for your website to determine what percentage of traffic comes from mobile devices. If it's less than 50%, your website may be at blame for having usability issues. 


Your company could gain from a website redesign that puts mobile users first to increase leads and reinvigorate it.



Your Website Needs to Be Both Stunning and Functional!


If your company doesn't have a stunning and functional website, you'll lose out on potential customers and clients. Updating your website may still be beneficial, even though revamping it with a reputable web design firm may transform the way you do business and put you on a more direct path to success moving forward. This is because it will better represent your brand, provide an excellent user experience, and optimize the search engine. So, make sure to seek an affordable web design!


We at The Stack Group are committed to our initial goals while giving small company owners greater resources. To assist small company owners succeed in this constantly shifting digital environment, we create industry leaders' websites, strategically position web pages on search engines, and maintain social media accounts. Contact us for
custom web design services!

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Questions? Have a project you're ready to launch?

Simply text our team at
(857) 256-1295 or send us a message!

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