Content for continuous difference-making

While it may not necessarily be common knowledge for everyone who uses SEO, the concept in question is a critical one to be well-aware of because of how pivotal it is both in:

1. The experiences of searchers online
2. The efforts of businesses to effectively rank and convert potential customers online

Over the years, satisfying search intent has become such an integral part of the SEM success equation to the point where it is now the ultimate goal. This enhanced level of importance is deeply rooted in the fact that providing relevant information that matches the search queries of any user is at the core of effective search engine work.

With billions of users relying on search engines to carry out their daily tasks and springing curiosities every day, it’s clear that the concept in question is far-flung in terms of the impact it has and will continue to have. Currently, statistics show that Google processes over 3.5 billion searches per day, meaning that there are lots of opportunities to game the mechanics of search intent.

When it comes to content, the rise in search volumes bears a growing need to pay attention to search intent because searchers are constantly searching for key points of information that cater to their concerns. This means that content made for the sake of ranking and providing value does not only have to be made and posted. In fact, it must also be optimized to pose itself in a way that makes it a direct answer to the intentions searchers have. 

Getting your foot in the door for optimizing your content for results



If you want to take your Search Engine Optimization efforts to the next level, then it’s clear that the next step that you’ll need to take is to optimize your content for search intent.

From the articles you put out to the graphic design posts that you create, every piece of content published on your website must be approached in a revitalized manner to ensure that everything is catered to satisfying intent. However, the problem is that attracting relevant leads to your site, reinforcing your brand, and building a robust online presence through the practice in question is relatively new, which makes getting started difficult. 

To help you optimize the content your website puts out to perfectly match search intent as closely as possible, here are some key practices that you can start to implement:

Practice #1: Go beyond Google in terms of scope

The one mistake that many decision-makers and budding digital marketers make when optimizing their content for search intent is only working with Google. However, this will eventually lead to a whole lot of missed opportunities. 

Although Google is undoubtedly the king of search engines and user volumes, it’s important to understand and look at other available avenues as well. In fact, search engines like Bing and Yahoo bear an abundance of opportunities for businesses to capitalize on their content because they have significant search volumes as millions of people continue to use them daily. 

Apart from search engines themselves, the task of optimizing content for search intent is also something that extends to online platforms like YouTube, LinkedIn, and Facebook. The reason for this is that other websites themselves have their own internal search engines, which also influence buying decisions and are significant hubs for search intent!

The bottom line is that if you want to optimize your content to line up with search intent, then it’s essential that you build up your pool of opportunities by channeling your efforts towards other search engines and platforms aside from the big giant. 

Practice #2: Invest in and use the right tools for the job

Optimizing your content to line up with search intent often will always present itself as an effort that requires careful planning and decision-making and the use of the best tools.

Just like keyword selection and backlinking, optimizing content to be as valuable and applicable to every searcher’s concerns as possible relies on effective tools that are critical for top-mark results. While there are different options that you can add to your arsenal for the best results, here are some critical investments well worth considering:

• Google Webmaster Tools and Bing Webmaster Tools 
• Google Analytics
• Search Term analytics
• Search Experience Replication (which is typically done from a customer’s point of view to determine what measures will make a piece of content seem more applicable or attractive) 
• Tracking tools for Click-Through Rate (CTR), site ranking, and impression data

Practice #3: Outsource

Beyond standard tools and practices, another key practice that will prove to be especially helpful when it comes to making content that is especially applicable in the eyes of searchers is outsourcing. 

By enlisting the services of an expert like The Stack Group’s available professionals, you’ll have a much easier time crafting the exact content that will improve your brand’s visibility and encourage more clicks from searchers. The value of this practice is that it not only takes some work off your plate but also ensures that your needs are safely in the hands of a team that knows what it takes to create articles, posts, and other content that work. 

Conclusion

Building an effective Search Engine Optimization strategy is a never-ending process that involves constantly looking into different approaches that can keep you a few steps ahead of the competition. Among the different key points for consideration and improvement that you’ll need to consider, the practice of optimizing the content you put out for search intent is something that is especially critical for success. At the same time, it is important that you depend on the experts to ensure that your goals are met!

The Stack Group is based in Agawam, Massachusetts and offers affordable SEO services for small businesses.  We can help you create search intent articles and content and boost your keyword phrase rankings.  Contact us today to schedule a SEO consult.