Finding Traffic-Generating Topics and Content in 2021 and beyond

Why Do You Need a Blog Niche, Anyways? 

The purpose of a blog is to share your thoughts and ideas with the world and make your customers see how much authority and expertise you have about a particular topic or a range of topics. So, why can’t you just write whatever it is you want and just share your thoughts and ideas as they come to you? While there’s nothing inherently wrong with that, there is a pretty good reason why you need to stick with a particular niche when blogging.

Your readers aren’t guaranteed to be interested in all the topics you personally love. So unless you can make “you” yourself the topic of your blog, it would be almost impossible to build an audience that way. It’s like leaving a trail of breadcrumbs that come in different shapes and sizes. Not everyone will be able to follow those breadcrumbs, and they may end up confused and even more lost. But if you stick to one particular size and color, it’s almost a guarantee that someone or a group of people will be able to follow it and easily see where your trail goes.

Sticking to one niche guarantees that people who are interested in one of your posts have a high chance of being interested in all of your other content, as well. That’s the beauty of niche blogging!

How Do You Find Trending Topics for Niche Blogs?

There’s actually a pretty huge difference between writing an authority blog and a niche blog. Finding topics for the former focuses more on finding traffic-generating keywords and ideas. A niche blog, on the other hand, requires something more than just a simple matter of keyword research. If you have a niche blog, you need to find those topics that should help you with two things:

• Traffic Generating topics and;
• Topics that Increase Sales

More than just generating traffic on your site, a topic for a niche blog must be able to increase your overall niche site’s sales. Having said that, it looks like coming up with a profitable topic for a niche blog seems like a daunting task. Well, it doesn’t have to be that way.

There are three different tools you can actually use to make it easier for you:

1 - Semrush

Having access to premium SEO tools like Semrush is an excellent way to go around the dilemma of finding a topic for a niche blog. It’s quite a useful tool for SEO blog writing as it helps you get more traffic and sales to your website. In terms of keyword research alone, the tool itself has many features to help you find just the right topic you need to focus on for your niche blog. Some of those keyword research features include:

• The ability to export your keyword data to CSV for easy filtering
• A wide range of long-tail keyword suggestions
• SERP analysis like link metrics, overall links, and so on
• Search volume metrics for each keyword
• Accurate keyword data compared to other free or trial SEO tools

Semrush also allows you to have access to extensive data about low competitive yet highly profitable keywords. Lastly, Semrush also allows you to do a thorough competitor analysis to find out what keywords are sending your competitors the most traffic from popular search engines like Google.

2 - SpyFu

Now SpyFu works similarly to Semrush in the sense that you can do more extensive keyword searches with it. It is also an SEO tool that you can use to find the most searched topics in your niche. Here’s how SpyFu works:

A - Sign up for SpyFu and enter your competitor’s URL in the search box of the SEO research section. 

B - After entering your competitor’s URL, you’ll get an SEO overview of it along with the following results:

• Organic Keywords
• Rank Change
• Estimated Monthly Clicks
• Estimated Clicks Value and So On

This is an excellent way to find out the newly ranked keywords your competitors use so you can easily target them to find traffic-generating posts for your own site.

D - After getting the results, you’ll find the newly ranked keywords and just scroll down to the “Shared Keywords” section. This takes your search results even further by seeing what the most valuable keywords are on the list. 

3 - Quora

The first two are SEO tools used by many web design services to help them nail boost their SEO and website traffic. Quora is quite different as it is a question-and-answer website where millions of people ask a plethora of questions and get the best possible answer from other users. 

How exactly can this be used to find a topic? You can use Quora to follow topics that are relevant to your niche, as well as asking questions of your own. It’s like conducting your very own survey. Start by asking questions like this:

• What are the problems your readers are struggling with?
• What topics are they most interested in getting help with?

Now, aside from asking the questions, you can also look for some of the popular questions that people seem to be interested in. This is actually a treasure trove of ideas you can use for your SEO blog writing. All you have to do is enter a topic idea or keyword that’s relevant to your industry. 

The best part about Quora is that Quora’s content license allows you to reuse the content. Yes, you read that right. You can reuse all new content on Quora by publishing it anywhere on the web as long as you link back to the original content on Quora’s website. This is extremely beneficial for finding new topics and also getting more traffic to your site by posting.

Conclusion

Blogging for a particular niche isn’t exactly like riding a bike, but it’s also not rocket science. You can do it by yourself by following these tips and doing a bit of research or seeking assistance from an SEO agency or digital marketing expert.

The Stack Group is a locally owned and family-run digital design and marketing agency based in Agawam, Massachusetts. We have a team of highly skilled and dedicated marketing specialists that provides social media marketing, graphic design, SEO blog writing, and responsive website design.