DO:

• Leverage AI tools that help with keyword density, spelling and grammar checks, synonym suggestions, and topic area identification.
• Do user AI tools for keyword research.
• Do use AI tools to help you expand and generate content around human writing and creativity.
• Do use AI tools to help optimize meta descriptions and generate e-commerce product descriptions.

DON'T: 

• Don't use AI tools like Chat GPT to generate entire articles or website content that is purely machine-generated. The main reason, AI tends to get facts wrong and cite articles that don't exist.
• Don't use AI to generate content that is unoriginal or copied from other webpages.
• Don't use AI tools to create low-quality spun articles with incorrect grammar or spam keywords to try and manipulate search rankings
• Don't rely solely on AI to auto generate content as AI is mainly pulling from what exists vs creating information that is new or a unique view on a subject matter
• Don't use Ai with the sole purpose of creating spammy automatically generated content or to generate content primarily to rank higher - Google is very specific that content should be high quality and help answer the users query, not content for the purpose of just trying to rank higher.
  
  

Google's Recommendations for AI-generated Content

Remember Google's main rule - Look to produce original, high-quality, people first content that demonstrating E-A-T. Sounds simple and it is.

What is E-A-T?

Google stands for Expertise, Authority, and Trustworthiness. When creating auto generated content and focusing on high quality content for SEO purposes, you must be sure that your content meets these criteria in order to have a better chance at ranking higher on search engine results pages (SERPs). The bottom line is that if your ai content does not add value or provide helpful information to the users, chances are it won't rank well.

AI with a Human Touch

To conclude, AI-generated content is no longer considered a taboo in SEO. As long as you ensure that your content meets Google's standards of quality and uses the best practices for SEO optimization, then you should be able to get positive results from using AI for content generation. It is important to remember that the content must still be created with a human touch, meaning it should provide helpful information and be of high quality in order for it to rank well. So if you're looking to get ahead of your competitors and increase organic search traffic, then AI-generated content, with human input and contribution is the way to go.

AI SEO Content Q and A