Having a comprehensive website audit should be a standard practice in effective SEO for small businesses. That’s because it allows you, as a business owner, to not only adjust your website for higher search rankings but also maximize your ROI and overall budget. 


If you perform a website audit, you can see the data trends and facts to determine whether or not your website actually delivers. This means you aren’t digging in the dark when it comes to understanding your website traffic, letting you avoid getting lost in the search results. 



This article breaks down all benefits of a website audit and gives you ideas to expand or improve on your lead generation. It also makes sure that you are not wasting your time and money with any SEO marketing agency. 



1. Defines you as a top player in the online market



Being strategic about your SEO on your website is one thing, but regularly checking it through an audit is another. You see, if you truly want to dominate the market, you need to be constantly improving and optimizing for more leads. An instant website audit can help you reconsider what you are already doing well, but it also helps you to understand where you can improve. After all, no website is perfect (not even Google). 



Once you’ve gone through a successful audit, you can tweak on what needs to be worked on. For instance, maybe you have laid the groundwork for content on your website, but there are a couple of keywords that need replacing. Small website changes will define you as a top player in the search results, and therefore, in your chosen business niche. 



2. Improve your user experience, thus bringing more customers



Aside from being a top player, you are also doing what every small business is called to do: be of service to your customers. In an online setting, this means everything on your website must be running smoothly. It’s about bettering their holistic experience with your website because nothing turns off online customers more than slow loading speeds and boring content. You won’t be raking in any online sales in that way. 



A successful audit helps you identify the areas of error that need fixing. It optimizes the website for better user experience. This immediately translates into quicker and more online sales, thus increasing your customer base. Before you know it, you can expand your business.   



3. Validates your budget on digital marketing and website design



Aside from servicing your customers, you also need to do yourself a service because you can easily lose money if you don’t pay attention to your website. Say you were just eager about being online, and you randomly asked an SEO marketing agency to optimize your website. You may have been given results, but you feel that you aren’t getting enough sales or ROI. 



Conducting an instant website audit will not only help validate your current status, but it will also help you to maximize your budget for digital marketing. You can securely say that online customers are enjoying their website experience and that your business wallet is happy. You can also improve on the overall website design and have the money for it since you saved on the marketing budget. Now that’s called being cost-efficient! 



Conclusion



SEO for small businesses needs to be backed by results in order to legitimately grow online and improve your presence as a business. Consider conducting an instant website audit to expand your business and reach more customers worldwide!



Want to see how well your site performs?  Take our free instant website audit.  Our site audit covers 5 major areas of performance which include SEO, Usability, Performance, Social, and site security.

See how well your site scores.