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The Top SEO Tips You Should Know in 2020
Ryan Stack • January 9, 2020
The Top SEO Tips You Should Know in 2020
Are you looking to rank high on Google searches? Search engine optimization (SEO) is an intricate part of any organization's website strategy, no matter what your business is, from an e-commerce shop, plumbing company, to a children's birthday party venue. 93% of online activities start with search engines, so raking at that coveted number one spot on Google is always a primary goal. Only plugging in targeted keywords into your web copy to gain organic traffic isn't going to cut it in 2020. Search engines are more fickle and new SEO techniques are popping up left and right. How can you help ensure your post has the best chance to rank high on search engines? Before publishing your next blog, social media posts or articles follow these top SEO tips that'll lead to results.
Tip #1. High-Quality Content is a Must
To best implement SEO strategies, businesses must provide users with high-quality content on their websites and social media platforms. On average, web browsers will view a site for only a couple of seconds before deciding to stay on the page or go elsewhere. Users want easy to read, quick, and relevant content upon arrival of your website. Don't waste time with less than par, uninteresting, or hard to navigate content. Always make sure the content you produce is factually accurate, well-researched, and has a logical structure to follow. Most importantly, do include relevant keywords here. Use well-written content to incorporate keywords seamlessly.
Bonus SEO trick: Never overdo it on the keywords, aka, keyword stuffing, this can potentially create negative consequences.
Tip #2. Make Your Site User-Friendly & Fast Loading
While you may have the best content, it's useless if your web page is hard to navigate or doesn't load quickly. If your web page takes more than a couple of seconds to load, users are much more likely to leave. How does this relate to SEO initiatives? A one-second delay on your web page can result in a massive loss for your business. In 2020, websites are faster, user interfaces are better, and people expect lighting-fast results when they click on your website. If your site is not up to the high standards consumers demand today, they will return to the SERP, and a high bounce rate will negatively influence your search ranking.
Here are a few more SEO tricks to reduce site load time and improve overall search engine rankings:
- Review the building blocks of your site pages: Look over your page elements to make sure there aren't any unnecessary elements that may be slowing down your site.
- Enable browser caching: Browser caching remembers webpage resource files on a local computer and stores elements of your site in a cache or temporary storage. This makes it possible to repeat visitors coming to your site experience faster load times
- Deactivate plugins: Deactivate or delete any unneeded plugins on your site that may be slowing it down.
Tip #3. Don't Dismiss Other Search Engines
There's no debate that Google is king. Currently, Google is the reigning preferred search engine in the world with a whopping 3.8 million searches per minute. While Google may take the top spot, there are other search engines people use on a regular basis, like Bing, Yahoo, Baidu, and DuckDuckGo. Many other popular search engines aside from Google require users to optimize content according to their standards to achieve a high rating. This means that your SEO strategy that's been working on Google may not have the same impact on another search engine. One of the best SEO tips for 2020 is; don't put all your eggs in Google's basket. Depending on the nature of your product or business, learn which search engine your niche will likely be searched for on and optimize your site accordingly.
Tip #4. Mobile SEO is a Must
Didn't expect to see mobile SEO as one of the most essential SEO tricks in 2020? Keep in mind we spend more time on mobile devices than ever before and to survive SEO in 2020, you must have a mobile-optimized site. Over half of all search queries globally come from mobile devices. When building a mobile site keep in mind mobile-first content optimized for users on the go. Ensure that images load quickly, pages are easy to access, content is easy to read on smaller screens, and the mobile site is easy to scroll through. There's a difference between how keywords rank on mobile search engine results and desktop search engine results. A mobile-friendly and mobile-optimized website is critical for any business in the new digital age.
Tip #5. There's a Large Demand for Voice Searches
The widespread use of smartphones means voice searches will become more prevalent in 2020. Four out of five consumers will ask Google and Siri for restaurant recommendations, online shopping, and much more. Like we mentioned above, you must have a mobile-friendly version of your website to thrive in 2020, but that's not enough. It's also necessary for your SEO strategy to optimize your website for voice search to generate organic traffic.
Tip #6. The Customer is Number One
Google will continue to look at the overall reputation of any given company in 2020. In recent years, Google began to look at the Expertise, Authoritativeness, and Trustworthiness or E-A-T of a given company and the content creators working on behalf of the organization. SEO strategies must be aware that a company with a poor reputation, have reported trust issues, or is known to provide lousy customer service will have a tough time ranking high on Google in 2020. Predictions show Google will have an easier way of weighing authority and trustworthiness of a piece of content. To ensure Google does not flag your company, always provide exceptional customer service, offer a positive user experience, gain the trust of your customers, and consistently deliver status updates for any purchases.
SEO is changing fast.
Use these top SEO tips for 2020 to maximize optimization and generate organic traffic to your site. Always be sure you site meets all the necessary demands to be features on SERPs and keep in mind the needs and desires of your target audience. Always offer high quality, keyword-rich content that will solve the consumer’s problems and questions. The roaring 20s are here, leverage these tips to optimize your site for 2020.
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