Here's Why You Should Still Focus On Your SEO Efforts In 2021



Reason #1: Content visibility remains highly dependent on SEO efforts 

Content creation is a grueling process, and it requires a lot of resources to produce and publish. To ensure that all your efforts and resources don’t go to waste, however, you’ll need to invest in SEO. That’s because without the help of SEO, you risk your content being buried amongst the ever-growing sea of competitors. 

This would mean that your content will not be as visible as it could be. Investing in SEO is necessary to ensure that your content stays visible and relevant, especially because you’d be facing a lot of competition on the internet.

Reason #2: Search engines remain the go-to for web browsing 

If you’ve ever felt the need to look something up on the internet, which is likely an everyday occurrence in today’s world, you’d likely use a search engine like Google to find what you’re looking for. This is the case for most people worldwide—it’s the leading method that people use to gather information and find content that they need.

Search engines contain a plethora of content and process tens of thousands of search queries every second, which means that it opens you up to a wide range of potential customers. However, with the amount of content that each search engine holds, how do you ensure that you reach potential customers when they browse the internet? Investing in SEO would bring you a significant boost in reaching a wider audience who search for relevant keywords and content catered to their needs. Although it takes some effort and resources as well, the results are always worth it, especially in this increasingly internet-savvy world.

Reason #3: Speed remains a vital element in a good user experience

If a potential customer visits your website and is met with an abysmal loading speed, odds are that they are not willing to wait—they would rather go back and visit another site. This is especially true because of the modern fast-paced lifestyle. 

Search engines like Google also tend to rank slow websites lower because they are detrimental to a good user experience. Proper SEO entails determining what causes delays in your website’s loading process and gives you a chance to not just rank higher in search results but also provide a smooth experience to potential customers.

Reason #4: Voice search is on the rise 

Voice search was non-existent just a few years ago, but more households now rely on the services of Alexa by Amazon, Siri by Apple, and Google Assistant, among others. The trend of creating a smart home is something that will likely only continue, hence the growth of voice search. In the realm of SEO, this means finding ways to cater to voice search users, especially since the stipulated revenue is tremendous. 

Many SEO experts now focus on long-tail keywords, which are friendly to users browsing through voice assistants. Conversational keywords are yet to be fully explored, however, but countless approaches have been shown to work better than anticipated. 

Reason #5: SEO allows your website to gain better visibility 

When it comes to building a brand, natural and organic growth is always the most ideal. Anything less can lead your business to ruin, but it isn’t always easy to achieve. Your website, for instance, may see high traffic, but this can only be enhanced further with the help of SEO. 

Many people end up relying on shoddy SEO practices to increase their leads, but these are almost always just short-term. It’s always best to bank on authenticity, which can be done by consistently creating and posting high-quality content and carefully SEO tracking campaigns. It also pays to make use of the right keywords, which entails proper research and analytics. You’ll want to include keywords not just with the content you post, but various text blocks on your web pages. 

More importantly, your SEO campaigns must be linked with your social media campaigns, especially since this is where most of your audiences will be. By linking your website to your social media platforms, you increase your conversions more organically—and sustainably. 

SEO and Beyond: The Bottom Line

Although incredibly powerful, most people often approach the SEO world with misconceptions, assumptions, and other misunderstandings. People believe that the mere use of links can be enough to gain results, but SEO takes a while to mature. Digital marketing is never an overnight road to success, and various tools surrounding it need time, effort, and commitment to work. The pandemic may be bringing about various changes this year, but that shouldn’t deter you away from investing in what works—because SEO has helped countless businesses get back on their feet.

It’s also important to remember that Google continuously introduces changes into the algorithm, triggering the need to adapt to trends and changes. Staying on top of the game is a challenge in itself, and only those with the mindset to succeed will do so. The pandemic isn’t likely to end soon, but your passion for your brand or business shouldn’t waver. So long as you believe in the power of SEO, you’ll soon be reaping the benefits.

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About The Stack Group

The Stack Group is a team of web designers, SEO specialists, and graphic designers.  If you are looking for help with your next digital project, book a call online with our team. 

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The Stack Group Team