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Keeping Up with the Virtual Tide: Top 3 Web Design Trends to Rule in 2020
Ryan Stack • August 25, 2020
Back in the heydays of the internet, websites were a straightforward page that had basic structures. Blue hyperlinks, low-resolution images, flashy GIFs, and blocks of text that go for pages on-end dominated the web, but it has become more sophisticated through the years.
Now that the world has become more digitally-oriented, different industries rely on websites as a fundamental asset in digital marketing today. What was once an afterthought since the days of the dial-up internet is now the most powerful tool in brand building and attracting customers.
Web Design Has Pushed Websites to Become More Innovative Through The Years
That’s why modern businesses spend thousands of dollars to give their websites a competitive edge. Web design now plays a pivotal role in a website’s evolution, from the rise of minimalism, marxism, and reinventing styles over time.
Seeing as it plays a crucial role in succeeding today’s saturated, online market, the list below explores the biggest web design trends you need to know in 2020:
Trend #1: Dark Mode
Minimalism dominated product design for nearly a decade now, proving that it’s an effective approach since it highlights key elements of your website. While it remains aesthetically pleasing and purpose-driven, consumers grew tired of the iconic white space often found in professional websites to their favorite influencers alike.
White is out in 2020 (even though we love the white background), making room for dark mode sweeping the internet by storm. From mobile to desktop, turning the lights off steadily became a powerful trend wherein leading brands like Facebook, YouTube, Instagram, and more are following suit.
Not only is it refreshing to look at, but it offers plenty of practical benefits, from providing a sleek workspace to having a positive impact on the energy consumption of your devices.
Trend #2: A Flash of Neon
Straying away from your usual minimalistic approach, more websites are going bolder in their branding as businesses start to embrace isometric, neon-clad looks. Loud blues and purples catch the attention and give companies a more futuristic edge.
Trend #3: Bold Typography
2020 is all about going bigger and bolder, which shows as websites take on a new path from your usual clean, legible font styles. Typography has a significant impact on user readability, which affects their overall experience. While its crucial to ensure to maintain readability, designers see an opportunity to play around with louder styles by experimenting with bigger typography choices.
The Bottom Line: Giving Your Website The Aesthetic And Functional Overhaul It Needs For 2020
Web design was once non-existent since its dog days during the dial-up internet age - from boxed structures to playing with the extremes until the day where websites started competing for the market’s attention.
Technological possibilities have paved the way for websites to take on a more trailblazing journey, wherein design became a key element in building a highly-functional website.
Hiring the Ideal Web Design Company to Give Your Website An Overhaul
Our number one tip when hiring a web designer near you is to look at their website and to look at their feature client web design work. It sounds extremely simple, but a web design companies website should resemble some of their best work.
Looking for additional help in finding a web designer near you?
Looking for additional help in finding a web designer near you?
Seeing its importance today, hiring the right web design company is crucial if you want to ensure your business keeps up with the times. Speaking of which, our expert and family-run digital design and marketing agency in Agawam, Massachusetts
can help enhance your website and put your brand on the map in more ways than ever.
Our SEO ranking services, for instance, can help improve your link building strategy to build your online authority. Get in touch with us today and let’s see how we can help you stay on the cutting edge in a saturated digital landscape.
Questions? Have a project you're ready to launch?
Simply text our team at
(857) 256-1295 or send us a message!
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The Stack Group is a creative digital marketing agency based in Agawam, MA, specializing in responsive web design, search engine optimization (SEO), graphic design & content writing. We push the limits of coffee consumption - for you ;)
