When it comes to growing and expanding your business, coming up with new products or services is a part of the overall equation to success. One challenge that you’ll have to face, however, is launching these new products or services. It’s often a difficult endeavor to promote your latest offers and get your market to accept them with arms wide open. The good thing is that you can employ various digital marketing strategies to have a successful launch.

In this article, we will share a marketing guide on how to effectively promote your new product or service.

1. Email marketing: send promotional emails

According to a Smith-Harmon survey , 76 percent of email subscribers have made purchases from an email marketing message. For this reason, there’s no denying that emails continue to be relevant to this day in the world of business. You can employ email marketing to promote your products or services to your potential customers and even regular ones. When employing email marketing, be sure to focus more on the value of your new product or service instead of merely trying to make a sale. You should also highlight the offer in your subject line and use pre-header text to include further details.

2. Customer Engagement: Have an exclusive preview and introductory offer 

Engaging with your customers is one of the best ways to promote a new product or service. When it comes to this, you typically have two marketing routes to take. For your regular and loyal customers, you can give them an exclusive preview of your new product or service through an online tour or demo. On the other hand, you can instead have a special introductory deal for your potential customers. You can do this in the forms of a buy-one-get-one-free deal, discounted pricing, a gift for every referral, or a voucher or coupon for every purchase.

3. Local SEO: Use Google My Business for local search

When launching a new product or service, you have to make sure that your offers are noticeable in the search engine results and that they are optimized for the local search. This is where using Google My Business comes into the picture. If you have a GMB account, you can market your new offers via its posts. Just navigate to the Posts tab and create an “Offer” or a “What’s new” post. To get the most out of your promotion, be sure to use all four sections of your Google listing, which are Posts, Photos, Products & Services, and Q&As.

4. Social Media Marketing: hold a social media contest

As far as social media marketing is concerned, the best way to promote your new products or services is to hold a contest. This will get people curious about your latest offers, get them to talk about these offers, and create hype. In fact, according to Hubspot, brands running contest marketing campaigns gain an average of 34 percent new fans per campaign. The statistic doesn’t lie as to how effective holding a contest is, especially when you perform contests on social media channels, whether Facebook or Instagram.

Conclusion

At this point, you now have a bigger idea of how to proceed with your marketing strategy when promoting your new products or services. Whether it’s email marketing, customer engagement, local SEO, or social media marketing, you should find ways to put your new offers in the spotlight and coerce your target market to become receptive to them. Remember to follow the marketing tips discussed above, and you’ll set your product or service launching on the right footing for your overall business success! 

Are you looking for digital marketing services in Massachusetts to launch a new product or service? Let our marketing experts provide you with SEO management services to social media marketing down to web design services. Get in touch with us today to see how we can help!