Why You Should Redesign Your Website

Your site’s appearance will make an impression on your customers, whether they are new or returning patrons. It will determine how much they want to transact with you, so having an updated website is a must. Old websites with slow loading times and outdated designs may also make the customer question whether or not you’re still in business—leading to hesitations that may hurt your chances of making a sale.

Although there’s no specific timeline on how often you should change your website, a good rule of thumb is to have it updated every three years. Trends will likely exist in your industry along with the ever-changing landscape of digital marketing and web design, so it’s crucial to update your website regularly; however, take care not to do it too often that it becomes confusing for the audience! You may even want to do minor updates without waiting for the three years to elapse to ensure that your website is in tip-top shape.

Keeping in touch with the web design company who handled your website will be very valuable and quite necessary for as long as your business is alive. They’ll be able to keep your business in the loop when it comes to new developments, like parallax scrolling and more sophisticated animations that can keep your site visitors engaged.



Here are some specific reasons why your business website should be updated every so often:

1 - Your Business and Industry Has Evolved

Your business isn’t static, and plenty can change in just a year. Perhaps you’ve added more products to your selection, or your delivery and shipping methods have changed in the past six months. These are things that customers will want to see reflected on your website, and a simple overview will not suffice. Site elements should reflect your new processes, and your web pages should be redesigned to show people exactly what’s new in the business. 

These days, your marketing strategy will also be very fluid as you view your brand’s performance through specific metrics and insights. This may prompt you to change your web design depending on what your customers are saying.

2 - When Bounce Rates and Web Layouts Need Improvement

Analytic tools allow you to see how customers behave on your current website. If your bounce rates are unusually high, then it means they’re leaving in a hurry for one reason or another. 

Your low conversion rates could also be attributed to poor layout because the web design does not entice or motivate your customers to click on the links that they should be clicking. Don’t wait for your web traffic to drop before addressing these issues in web design.

3 - When Further Optimization is Necessary

Updating your website also gives you a chance to optimize it for mobile use. Choose an affordable web design service that can nevertheless deliver quality responsive or adaptive design for your website. 

With people spending most of their internet time on gadgets, there’s a high likelihood that a customer will access your website through a mobile device. You’ll want to make sure they have no issues with scrolling through a layout designed for their mobile phone’s specifications. 

4 - When Browsers or Technology Has Surpassed Your Original Design

Technology is constantly evolving, and that includes devices people use and the browsers they view websites on.  Some recent example include flash components being outdated and no longer supported as well as apple launching desktop views for their ipads. 

The technology and devices people view your website on are constantly changing.  If you don't keep up with these changes it could negatively impact your site views, traffic, bounce rates and more.

Make Sure Your Website Is Growing With Your Business & With Technology

As businesses continue to develop, so should their websites. It’s the first point of reference for many current and future customers, who usually want to see their favorite brands keep with the times. With the many changes and advancements in technology and digital marketing, it’s essential for business owners to keep up with the tide. 

Here at The Stack Group, we believe in giving small business owners an edge in web design, even with a limited budget. We offer web design, help them achieve higher rankings on search engines through our SEO programs, and manage social media accounts. Contact us today to have one of the best web designers near you lend a hand with your website!