Why is Web Design Important?



Web design influences how your audience perceives your brand. Everything from the looks, color scheme, content, mobile responsiveness to how easy it is to navigate your website will make or mar their impression of your business. 

There’s a lot to consider when designing your website; that’s why it’s always better to let a web designer take over. But you also need to play a lead role in this collaborative effort, so here are some tips to consider to maximize your web designer’s services:

TIP #1: Start by Working on Your Website Goals with a Web Designer

As we mentioned earlier, an effective website should go beyond pretty looks. It should work towards your objectives, but it can be tricky to pinpoint exactly how your web design can have a hand at this. 

In that regard, you can start strong by discussing specific goals with your web designer — is it to only understand your brand? Do you want your web design to encourage readers to set a schedule with your business? Does your website plan on selling products? Are you looking to grab attention for a sale you’re currently running? 

Whatever your goals may be, your web design should help spark your readers’ desired emotion or action and ultimately improve your conversion rate. This way, your web designer will know which areas deserve the most attention, plus they can also offer some tips to strengthen your idea further!

TIP #2: Create a Mood Board to Ensure Brand Consistency



Not only does your web design need to work toward your goals, but it should also represent your brand in every way possible. This means certain elements, color schemes, or tones should reflect in other pages, not switch styles in every page your audience visits. More than anything else, your website is like a virtual storefront that encapsulates your essence as a brand, so it’s crucial that your branding should be noticeable in all aspects of your web design.

In that sense, creating a mood board can help your web designer get a better feel of your brand.  While they have the keen perception to understand your needs, providing a mood board can fill in any missing gaps and ensure they can fully grasp how to visualize your brand. 

TIP #3: Communicate and Collaborate Like Partners with Your Web Designers



There are plenty of ideas, objectives, and data to discuss in web design, so establishing clear, friendly, and open communication is paramount to succeed in any type of collaborative project. When it comes to covering heavily subjective matters like web design, keeping your web designer part of the loop in every stage of the creative process ensures the results meet your expectations. 

This means you also have to pull your weight in this partnership, which you can do by ensuring the following gets done on time: 

• Provide compelling copy;
• Provide high-quality resources such as images, graphics, or branding collaterals; 
• Review the designs and provide constructive feedback;
• Sign off on the designs on time; 
• Be present when test running the website.

TIP #4: Plan for Every Stage of Your Web Design Project



Now that you have clearly defined goals to serve as your guide and a mood board as a visual reminder of your brand, it’s time to move forward with planning for the web design itself! This involves creating a brief based on your objectives, which may include covering the following essential elements:

• How many pages do you need? 
• What features do you want? Will it be helpful to your target audience? 
• Do you need e-commerce functions? How about extra pages for different payment methods? 
• Do you need additional services?

By laying out the basics of your website, you can build a strong foundation with your web designer. This leaves more room to make improvements as you progress through the project!

The Bottom Line: The Importance of Incorporating Results-Oriented, Goal-Driven, and Brand-Cohesive Elements to Your Web Design 

Modern businesses know that websites play a pivotal role in representing a brand, but it’s also a channel that shapes the browsing experience of your target customers. Gone are the days of building websites that look like virtual brochures; that’s why web design rose to prominence in recent years.

But beyond using web design to beautify your site, it should also incorporate strategic elements that create a clear, impactful, and seamless experience for your users. All these factors can ensure your web design can nurture quality leads and get you more conversions when done right.

Are You Looking for Affordable SEO Services for Your Small Business?

SEO is an ever-evolving space that can be challenging to manage, especially if you’re only new to the business landscape. Ranking high on search engines takes the appropriate combination of factors working together to lift your brand to the top of search results, so it helps to have a professional SEO agency tailor your strategy for success. 

The Stack Group is a web design and marketing agency specializing in numerous digital marketing services — from web design, SEO, and social media management. So if you’re having trouble making your online presence known, we can help improve your website’s performance in more ways than one. 

Check out our services and set a meeting with us today!