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4 Components That Your Business Website Should Have - What to Know
Ryan Stack • June 1, 2020
For many business owners, the task of piecing together a website that works well and helps with achieving one’s goals can be an overwhelming and complicated task at first. As the modern digital marketing landscape continues to evolve each day, most of those in the midst of the web development process often find themselves at a crossroads of what to work with and which add-ons to invest in.
Most people don’t know about successfully building a website because the task of building an effective site doesn’t entail just watching out for the latest add-ons and updates. Putting a page together that works best for your goals is primarily about ensuring that you have all the important elements incorporated into the entire assembly.
To make sure that the web development process for your business website suits your needs, here are four essential components that you should never miss out on:
1. A clear purpose that sets the stage for everything else
If you don’t exactly know what your website is for or why you’re making it in the first place, then it’s bound to fail in one way or another, even more so if your visitor doesn’t know about your site.
Without a clear purpose for your own online portal, a visitor or user won’t be able to make any sense out of how they should use their time on the page or what they need to do in the first place. By setting the record straight and explaining what your website is for and what you want your visitor to do, however, you’ll be able to see significant results per visit in no time!
2. A standout branding foundation
For any website that does not have a strong and professional branding is committing an original mistake because it essentially robs every page of the very factor that sets it apart from the competition.
Spanning from the colors and key visual elements that you use to the domain name and well-drafted copies, the professional branding that your website carries makes a world of difference in the appeal of your website. It is especially important to pay attention to how you let your brand shine on your website because it will make a significant difference in how the overall experience pans out at as well!
3. A well-formulated, well-placed set of Calls-to-Action (CTAs)
When it comes to minute details that you should never overlook, it’s important to remember that the CTAs you use are just important for your website’s shot at success.
Well-constructed CTAs help your users achieve exactly what you want them to do on your website in unison with a well-constructed site flow. Instead of leaving it up to fate for a visitor to achieve the desired end-goal, these prompts help guide users towards achieving the right results and let them know exactly what’s in it for them!
4. A wide range of compelling pieces of content
When you do not produce the right pieces of content for your website, all it’s ever going to be is a shell without much substance to it.
Alongside your efforts in planning your CTAs, navigation, and prompts, you’ll also need to pay the same amount of attention to the quality and quantity of your content. By using videos, articles, photos, and other types of content, however, you’ll be able to enrich the experience that users have on your website without fail!
In Summary
When it comes to building the best website
to suit your business’s needs, it’s important to understand that there are some essential elements that you should never miss. By taking the four components mentioned above into consideration, you’ll end up with the best iteration that represents your website and suits your needs in no time!
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The Stack Group is a creative digital marketing agency based in Agawam, MA, specializing in responsive web design, search engine optimization (SEO), graphic design & content writing. We push the limits of coffee consumption - for you ;)
