1 - Improved SERP Rankings

One of the main goals of business owners, especially those who solely conduct their business online, is to come out on the top of the search results page of their target market. You have to make sure that your target audience will see your webpage when they search for products or services similar to what you offer. 

If you do not appear in the first few pages, there is a huge possibility that your website will not be seen at all. This is why you need to update your website and make sure that it has all the functionalities that will enable it to be on the top of search results. 

2 - It Can Affect How Long People Stay on Your Page

A website that has a well-thought-out design will be more likely to encourage visitors to linger on the site. The longer people stay on the website, the more likely they will buy something. If the website is poorly designed and outdated, people will be quick to close the website. Many people may have the perception that an outdated website is one that is no longer active. 

3 - Better Conversion Rates

In order to make a lasting impression on a customer, the website has to be both interactive and well-designed. The key to having high conversion rates is to encourage people to stay on your website to check out what you have to offer.

4 - It Makes It Easier to Add Webpages

If any part of the website needs to be altered or if you will later decide to add some web pages that did not exist before, having an integrated design system will be the way to go. Having an updated design on your website will make it easier for you to make any changes or add anything to your website. 

Should you need to expand your business or diversify your product line, it is important to update your website accordingly. This will help your customers be updated about the latest promotions and offers you have, and how much your brand has grown over the years.

5 - Leveraging the latest widgets and technologies

Technology is evolving fast and new website widgets and software can be deployed on your new site.  Everything from enhanced gallery effects to custom multi-step forms as well as SEO tools and functionalities can help boost your sites appearance and help your sites rankings. 

Consider Redesigning your website for the New Year

Updating your website is essential when it comes to keeping your revenue up. It is also a must to make sure that your website is well-maintained to ensure that all your customers will have a good experience while browsing and buying from your website.

The Stack Group is all about small business owners succeeding. We design industry-leading websites, rank sites strategically on search engines, and manage social media accounts to help small business owners thrive in this ever-changing digital landscape. If you are looking for a web design agency to redesign your site, send us an online request and our designers will contact you to learn more about your company. 

The Stack Group