3 Web Design Tips for Making an SEO-Friendly Website - What to Know

Ryan Stack • March 31, 2020

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Web Design Tips for Making an SEO_Friendly Website
You may think that Search Engine Optimization (SEO) and web design are two separate processes. While SEO entails optimizing your site to take the top spot in the Search Engine Result Pages (SERP), web design is all about structuring your website and designing all the key elements for your users. 

Know, however, that SEO and web design are intertwined. They go hand in hand when it comes to building your website. Why? When you design your website, you have to keep these two critical factors in mind—your site visitors (for user experience) and the search engine (for SEO ranking). 

With That, here are three web design tips that will make your website SEO-friendly:

1. Incorporate a responsive web design


According to statista, 45.49% of web traffic in quarter 1 of 2023 originated from mobile devices in the United States. Additionally, it's important to note that over half of the web traffic worldwide is generated from mobile devices.


For this reason, you have to incorporate responsive web design, which is the process of optimizing your site on various devices. So, when people access your site, it still looks good and works properly, no matter what devices they use.


2. Use SEO-optimized text and relevant keywords

 

The use of text has always been and will always be a vital part of a website. While videos and images can enhance your site’s way of conveying a message, the text will always be the most effective way to get the message across.


More than that, however, the text you’re using is under the radar of Google. It means that Google won’t favor your site if it has copied texts from other sites or spelling and grammar mistakes. Your content should be flawless, informational, and valuable. You should also use relevant keywords to put your site on the top SEO ranking.


3. Optimize your images and include infographics


Using images is an excellent way to beautify your website. Not only does imagery enhance the visual appearance of your site, but it also attracts visitors and drives engagement. For one, the use of infographics is a highly valuable approach in publishing content on your website.


For your infographics, make sure to use relevant keyword phrases as well. The same is true for other images. Instead of naming your images abc.jpg, image1.png, etc., use effective phrases instead. That way, you will allow the search engine to find your images online and make them readily available to users. Ultimately, you can have an SEO-friendly site by adding keywords when naming your pictures.


Conclusion


There’s more to web design than what it tries to achieve. For this reason, make sure to follow some of the tips mentioned above. Through effective web designs, you will hit two birds in one stone. Not only will you provide your visitors with great user experience, but you’ll also put your site on the top SEO ranking. 


If you need SEO-friendly website design services, get in touch with us today to see how we can help!


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