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Of all the things that can hurt your SEO efforts, grammar has to be one of the most significant. While not many realize it, typos and clumsy sentences can negatively affect how effective an SEO strategy is. However, this is not because Google is actively searching for bad grammar, it is your audience that is giving you a bad rank.
When they see a typo, they quickly deem you unprofessional and untrustworthy, automatically leaving you for a competitor. This is a signal to Google that you are offering a bad user experience, which automatically lowers your rank.
You cannot blame the audience, though. After all, many internet users are taught to be suspicious of bad grammar, especially in emails. They are a sign that the emails are a fraud. It is not a surprise then that they will apply the same thought process when looking at websites.
With that in mind, how do you make sure that the content you produce has no mistakes in it? Proofread it!
1 - Read It Out Loud
When you are busy typing, it is easy for your brain to fill the gaps and make things look correct. However, the truth is that it may still be riddled with errors. An excellent way to catch these problems is to read what you write out loud. Whether it is while you are typing or have already finished, reading your text out will help you catch any mistakes you made and correct them. Just make sure you are not around other office workers, or they may get a little annoyed with your reading.
2 - Let Someone Else Read It
Another excellent way to proofread your content is to let someone else read it. This is because they did not write the content, so their brains will not automatically correct errors as yours would. This will allow them to catch errors you may have made and even spot mistakes you assumed were correct.
That said, the more eyes you have on your articles, the easier it is to spot errors and correct them.
3 - Use a Professional Tool
There are plenty of proofreading tools and software with proofreading features you can use. One great example of proofreading software is Grammarly. With it, you can easily type out your document while the software automatically scans it for errors. You can also look around the internet for effective proofreading tools to satisfy your needs. Regardless, they all will have built-in features that will help correct your mistakes.
Keep in mind, however, that these tools are not perfect. Even software can make mistakes, meaning that a "correction" it advises might still be wrong. For that reason, relying on a proofreading tool alone may not suffice.
Conclusion
We mentioned that proofreading tools alone should not be relied on. While effective at helping correct grammatical errors, these tools can still make mistakes. In fact, all three tips, if practiced alone, can still leave room for mistakes. For that reason, we highly recommend implementing all three of the above solutions when typing out content!
When you read it out loud while using a proofreading tool and have someone else read it later, you reduce and eliminate errors as much as possible. In fact, we highly recommend setting up a writer-editor relationship, where one person writes and another person edits. This allows the writer to fully focus on writing good content while the editor is there to correct any errors.
About The Stack Group
The Stack Group is a website design and marketing company geared towards helping small businesses grow in this highly competitive business world. If you are looking for quality SEO services in the US to maximize your content and website rankings, work with us today!
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