Element #1:  A well-designed logo

When it comes to creating a homepage, logos are crucial. As visual creatures, consumers learn better and faster when they see and interact with imagery. This is how they remember and recognize your brand, especially in a sea of competitors. 

Your homepage works as their first exposure to your brand, so every idea you want them to connect with your business should be highlighted. Make sure to center your logo within the navigation bar, or perhaps the first section of the page. It needs to be easy to spot, and well-designed to be easily recognizable and understandable.

Element #2:  A good navigational menu

Websites come in various designs and layouts, but most visitors will want to be able to navigate through your site. You’ll need to create more pages other than your website, taking extra care to ensure that your branding remains consistent. However, your visitors expect one more critical thing—a user-friendly site.

For this reason, you’ll want to establish a menu that will help them sift through your pages. It should be one of the first things they come across on your homepage, which should be easy to read, understand, and of course, use. For the best results, consider adding a CTA (call to action) along the menu bar.

Element #3: Social proof 

The most successful brands in the world are up in the rankings for a reason—they’ve gained client trust, and continue to inspire it across their audiences. If you wish to build a good online presence, you’ll want to showcase social proof elements. One of the best ways to do this is by highlighting recommendations and reviews from your previous clients.

By including social proof elements into your homepage, all new visitors will slowly begin trusting you. Word of mouth remains to be one of the most powerful marketing tools, and it can be harnessed into various forms that can be used to build credibility. However, make sure to never oversell yourself—just incorporate the most relevant!

Make The Most Of Your Website Homepage Design

As previously mentioned, most successful websites share similar design principles, and for good reason: it works. You’ll want to ensure that your homepage includes the same elements, carefully tucked into your unique branding and brand promises. Users should be able to discern exactly what you offer, and what kind of business you are. More importantly, they need to feel at ease and comfortable, trusting you enough to learn more. Include your logo, a navigation bar, and of course, social proof!

To ensure better success, however, calling on a professional is always a good move. For the best web design services in the USA, The Stack Group has you covered. We are committed to helping small businesses succeed, especially in the age of an ever-changing digital world. Allow our talented team to help—schedule an online consultation today.